5,000+ Entertainment Design Cases, 20+ years Amusement Industry Experience - ESAC Design Sales@esacart.com+086-18024817006
As China's tech-driven sports-entertainment market surges past 50% annual growth — reaching 11 billion RMB in 2024 and projected to exceed 80 billion RMB by 2030 — Shanghai's urban core has long lacked a large-scale, high-quality immersive sports complex capable of satisfying the city's premium experiential appetite.
ESAC (Elephant Art Co., Ltd.) delivered full design and turnkey construction for WUNPARK Ultra Sports Center, now a landmark destination on the 3rd floor of Ruihong Xintiandi Sun Palace in Shanghai's Hongkou District. Spanning 5,000+ square meters with a dramatic 1,500 ㎡ double-height volume soaring 10 meters, the venue generated over 10 million RMB in pre-sale revenue within 48 hours before its official opening.
Anchored by the narrative engine of a "Hyper-Train Platform" connecting parallel universes, we abandoned conventional flat layouts in favor of a three-level, four-zone multiverse — Time Rift, Interstellar Adventure, Detective Base, and Noah's Ark. Each zone fuses immersive storytelling with high-adrenaline attractions including a 150-meter electromagnetic zip line, 360° track cycling, and high-altitude bungee — multiple China-first installations. Paired with a fully customized brand identity system and in-house factory production, WUNPARK demonstrates how spatial optimization and narrative density can transform prime urban real estate into an iconic, revenue-maximizing entertainment destination.
ESAC--20+ years of deep Amusement industry experience more than 5,000 domestic and international cases. Each project is a trust entrusted to us.
Elephant Sculpture Art Co., Ltd (ESAC) as a top comprehensive cultural tourism and themed commercial space professional design institution in China,has maintained its leading position in the industry. ESAC is dedicated to providing a one-stop platform service for indoor theme parks, commercial spaces, cultural tourism industries, themed wax museums, and more, both domestically and internationally. These services range from planning, design, construction, delivery, to operations, offering comprehensive solutions for cultural tourism and themed commercial spaces.
|
Themed we can do(we have both design team and construction team): |
Family Entertaiment Center,Kids playground,Ice Snow House,Wax Museum,Science Museum,Arena Park,Arcade Entertainment Center,Visual Identity Design,Cultural Tourism Entertainment Projects,Leisure & Vacation Resorts |
|
Size: |
Customer decide it |
|
Deepen Design Time: |
25 days to 45 days (depends on space size). |
|
Construction Drawings Time: |
7 days to 15 days (depends on space size). |
|
Decoration Materials Lead Time: |
45 days to 60 days (depends on space size). |
|
Construction Team: |
We have construction Team can be sent to overseas. |
|
Construction Finish Time: |
30 days to 90 days (depends on space size). |
|
Warranty: |
1 year for decoration materials. |
|
Maintenance |
Long-life maintenance support. |
|
Packing: |
Plywood case and wooden frame. |
|
Customization: |
Customized available |
Project Name: WUNPARK Ultra Sports Center
Project Location: 3F, Ruihong Xintiandi Sun Palace, Hongkou District, Shanghai
Project Area: 5,000㎡
Project Service: Design + Decoration + Construction (turnkey)
Design Concept: The overarching concept is "The Giant Kingdom from a Fairytale" — a world scaled and designed entirely from a child's point of view, where every proportion, color, and circulation path is built around how children see, move, and feel.
Keywords: 3-floor entertainment center, Fairytale concept, Sensory play zones, Creative education, Roleplay experienc
Immersive sports-entertainment complex, Hyper-Train narrative engine, 10-meter vertical multiverse, 4 themed zones, China-first attractions, electromagnetic zip line, 360° track cycling, spatial optimization, revenue-per-square-foot maximization, Shanghai Hongkou landmark, ESAC turnkey delivery
WUNPARK launches from a single narrative premise: a hyper-dimensional train platform connecting parallel universes. The 10-meter vertical volume is sculpted into a three-level, fully explorable multiverse across four distinct themed zones. Each zone functions as both a self-contained destination and a chapter in the larger journey — encouraging exploration, dwell time, and repeat visitation.
▲ Entrance of WunPark
Massive mechanical gears, neon light bands, and exposed metallic conduits converge at the entrance, instantly severing visitors from the everyday. The centerpiece installation — the "Space-Time Hub" — features rotating mechanical structures and dynamic lighting that serve not only as a photo landmark but as a deliberate crowd-flow mechanism, drawing visitors deeper into the venue while maximizing space utilization.
Within the Time Rift, a curated mix of tech-driven attractions — VR realms, F1 simulators, and a futuristic shooting range — allows guests to unlock the thrill of tech-powered play before advancing further into the multiverse. This layered content strategy extends average dwell time and enriches the visitor journey.
Stepping into Interstellar Adventure, the full force of the double-height space is unleashed. Here, the 10-meter ceiling clearance is exploited to its absolute limit, creating a cathedral of high-adrenaline sport:
Detective Base fuses steampunk mechanical aesthetics with retro-industrial grit and speculative futurism. Staggered metal frameworks, vintage instrument panels, and hidden interactive triggers compose the zone's visual grammar — every surface feels like a clue.
Attractions include the 10-Meter Summit Warrior Tower, a cloud-level self-driven zip line, VR chambers, and a rotating cinema. But the real differentiator is the detail: each mechanical element doubles as a narrative device, transforming passive exploration into active discovery.
As the terminal stop of the Hyper-Train journey, Noah's Ark blends leisure, social connection, and entertainment into a single, open-plan destination. The zone integrates KTV suites, bowling lanes, and themed party rooms — a full-spectrum social infrastructure designed for families, corporate team-building, and youth gatherings alike.
The overarching design language persists: mechanical installations and kinetic lighting extend into the leisure spaces, ensuring that even the "rest" zone maintains visual pull and functional density. The result: a space that serves as both recovery zone and revenue multiplier — elevating per-square-foot performance yet again.