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5,000+ Entertainment Design Cases, 20+ years Amusement Industry Experience - ESAC Design                 Sales@esacart.com+086-18024817006

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WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation

WUNPARK Ultra Sports Center | 5,000+㎡ Immersive FEC Design & Build | ESAC

As China's tech-driven sports-entertainment market surges past 50% annual growth — reaching 11 billion RMB in 2024 and projected to exceed 80 billion RMB by 2030 — Shanghai's urban core has long lacked a large-scale, high-quality immersive sports complex capable of satisfying the city's premium experiential appetite.

ESAC (Elephant Art Co., Ltd.) delivered full design and turnkey construction for WUNPARK Ultra Sports Center, now a landmark destination on the 3rd floor of Ruihong Xintiandi Sun Palace in Shanghai's Hongkou District. Spanning 5,000+ square meters with a dramatic 1,500 ㎡ double-height volume soaring 10 meters, the venue generated over 10 million RMB in pre-sale revenue within 48 hours before its official opening.

Anchored by the narrative engine of a "Hyper-Train Platform" connecting parallel universes, we abandoned conventional flat layouts in favor of a three-level, four-zone multiverse — Time Rift, Interstellar Adventure, Detective Base, and Noah's Ark. Each zone fuses immersive storytelling with high-adrenaline attractions including a 150-meter electromagnetic zip line, 360° track cycling, and high-altitude bungee — multiple China-first installations. Paired with a fully customized brand identity system and in-house factory production, WUNPARK demonstrates how spatial optimization and narrative density can transform prime urban real estate into an iconic, revenue-maximizing entertainment destination.

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    Design Team
    yes,we have designer team.
    Construction Team
    yes,we have construction team can be sent to overseas.
    Design Rendering Time:
    25 days to 45 days (depends on space size).
    Construction Drawings Time:
    7 days to 15 days (depends on space size).
    Decoration Materials Lead Time:
    45 days to 60 days (depends on space size).

    ESAC--20+ years of deep Amusement industry experience more than 5,000 domestic and international cases. Each project is a trust entrusted to us.

     

    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 9
     

    Elephant Sculpture Art Co., Ltd (ESAC) as a top comprehensive cultural tourism and themed commercial space professional design institution in China,has maintained its leading position in the industry. ESAC is dedicated to providing a one-stop platform service for indoor theme parks, commercial spaces, cultural tourism industries, themed wax museums, and more, both domestically and internationally. These services range from planning, design, construction, delivery, to operations, offering comprehensive solutions for cultural tourism and themed commercial spaces.

     

    Themed we can do(we have both design team and construction team):

    Family Entertaiment Center,Kids playground,Ice Snow House,Wax Museum,Science Museum,Arena Park,Arcade Entertainment Center,Visual Identity Design,Cultural Tourism Entertainment Projects,Leisure & Vacation Resorts

    Size:

    Customer decide it

    Deepen Design Time:

    25 days to 45 days  (depends on space size).

    Construction Drawings Time:

    7 days to 15 days  (depends on space size).

    Decoration Materials Lead Time:

    45 days to 60 days  (depends on space size).

    Construction Team:

    We have construction Team can be sent to overseas.

    Construction Finish Time:

    30 days to 90 days (depends on space size).

    Warranty:

    1 year for decoration materials.

    Maintenance

    Long-life maintenance support.

    Packing:

    Plywood case and wooden frame.

    Customization:

    Customized available

    PROJECT DETAILS
    ESAC DESIGN

    Project Name:  WUNPARK Ultra Sports Center 

    Project Location: 3F, Ruihong Xintiandi Sun Palace, Hongkou District, Shanghai 

    Project Area:  5,000㎡ 

    Project Service: Design + Decoration + Construction (turnkey) 

    Design Concept: The overarching concept is "The Giant Kingdom from a Fairytale" — a world scaled and designed entirely from a child's point of view, where every proportion, color, and circulation path is built around how children see, move, and feel. 

    Keywords:  3-floor entertainment center, Fairytale concept, Sensory play zones, Creative education, Roleplay experienc

      

    Project Description   

    Immersive sports-entertainment complex, Hyper-Train narrative engine, 10-meter vertical multiverse, 4 themed zones, China-first attractions, electromagnetic zip line, 360° track cycling, spatial optimization, revenue-per-square-foot maximization, Shanghai Hongkou landmark, ESAC turnkey delivery

    Design Conecpt

    WUNPARK launches from a single narrative premise: a hyper-dimensional train platform connecting parallel universes. The 10-meter vertical volume is sculpted into a three-level, fully explorable multiverse across four distinct themed zones. Each zone functions as both a self-contained destination and a chapter in the larger journey — encouraging exploration, dwell time, and repeat visitation.

    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 10

    ▲ Entrance of WunPark

     

    Zone 1: Time Rift — The Portal

    Massive mechanical gears, neon light bands, and exposed metallic conduits converge at the entrance, instantly severing visitors from the everyday. The centerpiece installation — the "Space-Time Hub" — features rotating mechanical structures and dynamic lighting that serve not only as a photo landmark but as a deliberate crowd-flow mechanism, drawing visitors deeper into the venue while maximizing space utilization.

    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 11

    Within the Time Rift, a curated mix of tech-driven attractions — VR realms, F1 simulators, and a futuristic shooting range — allows guests to unlock the thrill of tech-powered play before advancing further into the multiverse. This layered content strategy extends average dwell time and enriches the visitor journey. 

    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 12

    Zone 2: Interstellar Adventure — The Adrenaline Core

    Stepping into Interstellar Adventure, the full force of the double-height space is unleashed. Here, the 10-meter ceiling clearance is exploited to its absolute limit, creating a cathedral of high-adrenaline sport:

    • Slide Matrix — multi-level sliding platforms
    • Climbing Wall Arena — competitive vertical challenges
    • 150-Meter Electromagnetic Zip Line — a China-first installation
    • 360° Track Cycling — another national debut
    • High-Altitude Bungee — suspended within the cyber-noir architecture  
    A suspended giant laser-gun installation hangs from the ceiling — angular, aggressive, radiating sci-fi energy — anchoring the zone's visual identity and reinforcing the interstellar narrative. Sharp geometric lines and cyberpunk neon wrap every surface, balancing raw adrenaline with professional-grade safety and design integrity. 

    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 13

    Zone 3: Detective Base — Steampunk Exploration

    Detective Base fuses steampunk mechanical aesthetics with retro-industrial grit and speculative futurism. Staggered metal frameworks, vintage instrument panels, and hidden interactive triggers compose the zone's visual grammar — every surface feels like a clue.

    Attractions include the 10-Meter Summit Warrior Tower, a cloud-level self-driven zip lineVR chambers, and a rotating cinema. But the real differentiator is the detail: each mechanical element doubles as a narrative device, transforming passive exploration into active discovery.

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    Zone 4: Noah's Ark — The Social Nexus

    As the terminal stop of the Hyper-Train journey, Noah's Ark blends leisure, social connection, and entertainment into a single, open-plan destination. The zone integrates KTV suites, bowling lanes, and themed party rooms — a full-spectrum social infrastructure designed for families, corporate team-building, and youth gatherings alike.

    The overarching design language persists: mechanical installations and kinetic lighting extend into the leisure spaces, ensuring that even the "rest" zone maintains visual pull and functional density. The result: a space that serves as both recovery zone and revenue multiplier — elevating per-square-foot performance yet again.

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    WUNPARK Shanghai — 10M+ RMB Pre-Sale in 48 Hours Through Spatial Innovation 17

    PROJECT TYPE
    ESAC ONE STOP SOLUTION SERVICE
    Honey Lu Children's Growth Center Kids Playground Design 11
     Typically include,bowling alleys,arcade games area,children's play area,mini-golf,Laser tag,bumper cars,racing simulators,VR zones,sports-related games,table games area,karaoke rooms,small indoor roller coasters or other rides,Rock climbing walls,trampoline,soft play areas,party rooms ,Food court or snack bars,Claw machines and other prize games.
    Honey Lu Children's Growth Center Kids Playground Design 12
    LTypically include Slides,swings,climbing,monkey bars,seesaws,spinners,spring riders,sand play areas,balance beams,tire swings,playhouses,crawling through,obstacle courses,climbing walls ,small trampolines,sensory play panels,musical,water play features,zip lines,soft play areas,picnic tables or seating areas,canopies etc.
    Honey Lu Children's Growth Center Kids Playground Design 13
    Would offer a range of digitally enhanced sports and fitness experiences,Like Interactive Fitness walls/floors,VR fitness programs,AR training,smart fitness equipment,simulations of various sports include virtual golf, tennis, bowling, or even more extreme sports like skiing or snowboarding and social & community Features.
    Honey Lu Children's Growth Center Kids Playground Design 14
    Generally including Classic Arcade Games like Pinball Machines,Video Arcade Games,Electro-Mechanical Games,Modern Entertainment Options like VR Games,Simulators like racing simulators, flight simulators,Photo Booths,Prize Redemption Games,Interactive Games like dance machines, rhythm games, or laser tag, and other Additional Amenities like Food,Seating Areas,Party Rooms,Prize Center etc.
    Honey Lu Children's Growth Center Kids Playground Design 15
    Basic system like corporate Logo design,corporate modeling mascot system,basic elements combination specification,Application system like clothing,dress code,Venue merchandise packaging identification system,Public Relations Design,Operation system like Ticket handbands,Membership card design etc.
    Honey Lu Children's Growth Center Kids Playground Design 16
    Themed Wax Museum
    Typically includes wax figure displays,thematic groupings allows for a more cohesive and narrative-driven experience. Beyond the figures,there are historical information,multimedia presentations,gift shop,cafeteria,photo opportunities,the overall experience aims to create a sense of wonder and immersion, allowing visitors to "meet" famous people from history and popular culture in a unique and engaging way, but different themed wax museum also very popular. 

     

    FAQ
    ESAC PROFESSIONAL DESIGN

     

    1. How much time do you spend on developing a gaming equipment project?
    A: For design work, usually 20days to 35days, For construction drawings usually 15days to 30days. For production of decoration materials, usually 45days to 50days. For Construction works,usually 30days to 60days. (When you calculate the time line for your project,we need to consider the shipping time from China to your country too.)
     
    2. What do you need to provide to start the work?
    A:First have CAD floor plan, pictures and videos of the space,customers requirements of the theme and concept,location of the site,have these information, we can start the layout.
     
    3. How much does it cost to develop a design for 1 m2?
    A:The design fee between original designs and similar designs with our previous projects is difference,the large of the space size also a factor to determine the design fee,so better we telling you the best price after we know your project information.
     
    4. How long does it take to manufacture the equipment?
    A:We recommend professional equipment factories to customer, so that they can communicate directly. But sure, some customers also asked us to buy equipment for them(most are for naughty castle equipment), the production time same as our lead time of decoration materials, it is usually 45days to 60days.
     
    5. How is the coordination of finishing materials and colors?
    A:Before producing the materials, we will confirm the drawing and color Pantone numbers first. Painters will do the colors according to our Pantone strictly, if the finished product have wrong color, they need to correct the color until it is good.
     
    6. How do you control the quality of your products?
    A: Every steps need approval before to go to the next step of the production,in this way, we can max to reduce the correction rate.
     
    7. How do you package products for shipment to another country?
    A:We use plywood boxes to pack most of the products, some decoration materials will be packed in bubble bags ,or carton box,or wooden frame,we are responsibi
     
    8. How do you help to install your equipment?
    A:We have detail construction drawings to show workers, and we can send engineers to the site to guide the installation work.
     
    9. Do you provide samples of the materials used and certificates for the customer to obtain certificates and permits for customs clearance in another country?
    A:If it is necessary,we will do our best to cooperation. So many containers we shipped to overseas, no need to worry about it, we will figure out ways to do the shipment.
     
    10. Do you manufacture fiberglass or plastic products in your production?
    A:We have good supplier chain and we have our own factory,we provide fiberglass products,plastic products,iron products,wood products....etc everything of the decoration materials.
     
    11. How many times can I make corrections to your design at no additional cost before going into production?
    A:No problem to correct the design details,no max times limit. but no big corrections like to change the whole project theme ,to change the layout after designer already finished the design solution, because it will need designers spend a lot of time to make the new design. If you do, we will charge some costs. Any questions or unclear point you have. Please contact with us. We are pleasure to answer for you.
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    Contact Person: Anna Zeng
    Tel.: +86 18024817006
    WhatsApp:+86 18024817006
    Add: Building NO.7, Zone A, Guangdong Game & Amusement Culture Industry City, Gangkou Town, Zhongshan, China
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