1、It is a bridge to establish emotional connection

Humans are emotional creatures, and we are more easily attracted by things that resonate and touch our hearts. A vivid brand IP can create an emotional connection with consumers through its unique personality, experience and values.

▲Grand Orient Wax Art VIS Design Case

The same principle applies in the park field. In the Collizone brand visual system designed by Elephant Art, we designed the IP image based on the lion cub. 

In order to strengthen the emotional connection between the IP and the audience, we created diversified derivation scenarios around the IP: from the AI interactive scene, bone dynamic modeling, high-precision rendering materials and other technical presentations, to the animation film, dynamic emoticons and other content carriers, through the extension of the whole dimension of the touchpoints, so that the IP image is integrated into the life of the audience in a more three-dimensional and vivid way, and build up the brand experience ecosystem full of fun and warmth.

▲Grand Orient Wax Art VIS Design Case

 In the IP and derivative visual design for LUCKY SPACE, we used the rabbit as a prototype and gave the IP a cute image that symbolizes the delivery of beauty and good luck.

▲Grand Orient Wax Art VIS Design Case

 The mascot of [New Zealand KOMO Brand] was designed based on the cloud, which symbolizes innocence, freedom and infinity, which is in line with children's nature, and its soft form can reduce the coldness of technology and strengthen the affinity of the park.

 When the brand IP has a sense of vividness, it is no longer a cold commercial symbol, but an object that consumers can trust, love and "make friends" with, and this kind of emotional connection is difficult to reach by any advertising bombardment.

2、It is the key to resist forgetting and realize long-term memory.

 In an environment of information overload, ordinary information is easily drowned and forgotten. However, a vivid and storytelling brand IP is like a fascinating serial drama, which always makes people look forward to the development of the next episode. Through continuous content output, plot advancement and character interaction, it constantly "brushes the sense of existence" in consumers' mind.

▲Grand Orient Wax Art VIS Design Case

 The mascot of [DD PARK], the Star Dragon, also comes from the story: in the mysterious planet of Yuanqi Mengqi, there are a group of cute little people with magical powers, among which there is the Star Dragon. It originally lived in the cloud surrounded by the spirit of fantasy first move, an accidental energy fluctuations, so that it traveled to the human world ......

▲Grand Orient Wax Art VIS Design Case

 The star dragon is full of curiosity about everything, with the magic given by the stars, it can always appear when people encounter small troubles, and help solve the problem in a weird and warm way, in the process, it also has a deep friendship with its human partners.

 3、Giving brands more imagination and derivative value

 The plasticity of an IP with only a basic definition is limited. A vivid IP, on the other hand, is like a story universe full of possibilities. Its characters can have complex background stories, experience various adventures, cross-border linkages with other IPs, and derive various peripheral products.

▲Grand Orient Wax Art VIS Design Case

▲Grand Orient Wax Art VIS Design Case

 The brand should not only own the IP, but also build a set of derivation system. For example, the visual identity system of NRG brand designed by Elephant Art covers multiple modules such as LOGO, brand color, IP image, extension design and peripheral items.

▲Grand Orient Wax Art VIS Design Case

 In the case of "Holiday Park", the brand LOGO and IP PABU, other extended applications such as SLOGAN, brand graphics, brand color, space logo, work clothes, gift bags, sealing tape, work tags, membership cards, registration forms, stickers, handbands, outdoor advertisements and so on are also designed.

4、It is the "soft power" of the brand to cope with changes and maintain vitality.

 The market environment is changing rapidly and consumer preferences are evolving. A rigid and lifeless brand IP can easily fail to keep pace with the times. On the other hand, a vivid IP is like life, which can "adjust" and "grow" according to the changes of the environment.

▲Grand Orient Wax Art VIS Design Case

As a chain of park brands, Faye's Play has also carried out an iterative refresh of its brand visual system.

▲Grand Orient Wax Art VIS Design Case

 The old brand was revitalized by giving its mascot a new story and interaction. The sense of freshness gives the brand IP the adaptability and evolutionary ability to stay competitive in the long run.

 All in all, in today's increasingly competitive branding world, brand IP with a sense of vividness is no longer a "icing on the cake" option, but a "charcoal in the snow" necessity. It allows brands to stand out from the crowd, establish deep emotional connections, and realize long-lasting memories and commercial value.

 Bringing Brand IP to life

 Bringing stories to life

 This may be the key to winning the future!