2、Catering to the needs of emerging consumer groups

Nowadays, Generation Z and young families have become the main force in the consumer market, with Generation Z pursuing fashionable, novel and personalized entertainment experiences and possessing a strong willingness to socialize and share, while young families are focusing on parent-child interactions and one-stop leisure and entertainment scenarios.

▲Elephant Art Case [Tianjin PK BOY Tide Play Sports Hall

The rich and diversified programs in the one-ticket hip game hall, from the trendy VR experience, dynamic digital sports, to the traditional billiards table game area, etc., not only satisfy the pursuit of fresh stimulation of the Z-generation, but also provide a good interactive space for parent-child families.

▲Elephant Art Case [Tianjin PK BOY Chao Play Sports Center]-Real Photo

At the same time, the trendy decoration style and socialized project design of the Playground fits the needs of Generation Z for expanding their social circle and pursuing the value and sense of experience, making it a popular spot for young consumers.

 3、Advantage of venue scale and cost control

A one-ticket hipster gaming center usually requires a large operating area, usually over 3,000 square meters. The larger venue size gives it a stronger bargaining power when negotiating with the property owner, and enables it to strive for favorable business conditions such as low rent and affiliate discounts, which effectively reduces operating costs.

▲Elephant Art Case [Tianjin PK BOY Tide Play Sports Hall

At the same time, the scale of the venue is conducive to the diversified layout of the project, enriching the customer experience and enhancing the attractiveness of the venue. From the point of view of construction costs, compared with other entertainment formats such as children's playgrounds of the same size, the tide play hall has a cost advantage in equipment procurement and decoration.

With the development of the Chao Play sports equipment industry, the scale of equipment production has contributed to the reduction of costs, and the decoration of Chao Play Hall pays more attention to the functionality of the space and the creation of a sense of experience, with relatively low requirements for local and heavy decoration, further optimizing the cost structure.

 4、Solve the plight of shopping mall investment

▲Elephant Art Case [Tianjin PK BOY Tide Play Sports Hall]-Real Photography

In the current business environment, shopping malls are generally facing investment difficulties, with frequent business turnover, rising vacancy rates and declining foot traffic. The one-ticket system tide game hall has strong leasing ability, can fill the large area of vacant space in the mall, and become a high-quality choice for shopping mall investment.

▲Elephant art case [Tianjin PK BOY tide play sports hall] - real photo

The rich and diversified entertainment projects of the Tide Playground have a strong traffic attraction ability, attracting a large number of young people and parent-child families to patronize it. These high-energy consumer groups not only bring revenue for the Tide Playground, but also drive the consumption of other businesses in the mall, such as food and beverage, retail, etc., to enhance the overall popularity of the shopping mall and commercial vitality, and to realize the mutual benefits of the shopping mall and win-win situation.

 Due to market demand

 More and more trendy playgrounds are emerging

 Increased homogenization competition

 Serious industry involution

If you want to break through, you should not only focus on game content innovation, but also focus on the depth of the atmosphere to build a unique core competitiveness.

So involution

How to realize the "top" breakout?

So what to do to create a sense of atmosphere? There are generally the following practices:

1、Do a good job of pre-design planning

▲ Elephant Art Case [Tianjin PK BOY Tide Play Sports Hall

In the initial stage of the project, systematic planning and design is the strategic cornerstone for building core competitiveness. Theme positioning as the soul of the space narrative, through accurate market research and user profile analysis, to build a unique recognition of the scene language, to ensure a high degree of unity of space function and aesthetic expression.

▲Elephant Art Case [Tianjin PK BOY ChaoYou Sports Center].

In the project of "Tianjin PK BOY Tide Play Sports Hall", the designers of Elephant Art took the mechanical industrial style as the theme and matched it with brilliant neon lights to create a unique spatial atmosphere that is a mixture of coolness and dreaminess.

2、Utilizing Lighting Systems Skillfully

▲Elephant Art Case [Tianjin PK BOY Tide Play Sports Center]-Real Photography

In the dimension of creating spatial atmosphere, the refined design of the lighting system becomes the core element of shaping differentiated experience. Through the innovative structure of ceiling modeling and the layout of lighting devices, the sense of technology of cold neon and the immersion of warm light atmosphere are dynamically intertwined to build a layered light and shadow narrative system.

▲Elephant Art Case [PK BOY Tianjin]-Real Photography

This kind of light art expression of real and imaginary, strengthens the three-dimensional depth of the space, and brings visual and psychological multi-dimensional sensory impact for consumers. The deep integration of the lighting system and the theme scene creates a highly recognizable memory anchor point.

 3、Create a social atmosphere

 In the practice of strengthening the social attributes of trendy playgrounds, the scenario design of the entrance space becomes a key contact point to attract traffic and stimulate social communication.

▲Elephant Art Case [Tianjin PK BOY Tide Play Sports Center]-Real Photographs

 Elephant Art's designers have built a social function layout around the entrance lobby, effectively realizing crowd gathering and attracting traffic by setting up a crane machine and a wall of cyber-red green plants for carding.

▲Elephant Art Case [Tianjin PK BOY Sports Pavilion] - Live shot

 At the same time, the infield stage area continues the green plant decorative elements, in the cold industrial style space tone into the natural warm atmosphere, to enhance the sense of space levels and interactivity.

 Nowadays, although the popularity of one-ticket tide play hall continues to climb

 But it is difficult to form lasting competitiveness by simply piling up projects

 The only way is to rely on scientific planning and design

 Deep implantation of strong social attribute content

 can create differentiated advantages

 To help the tidal playground stand out in the regional market.