5,000+ Entertainment Design Cases, 20+ years Amusement Industry Experience - ESAC Sales@esacart.com+086-18024817006
The first of its kind in China | The opening of Little Yellow Duck Farm, a healing adventure for parents and children
The first of its kind in China | The opening of Little Yellow Duck Farm, a healing adventure for parents and children
The winds of May sweep across the green fields, bringing a letter from the farm -- the first B.Duck Happy Farm in South China.
B.Duck Happy Farm, the first B.Duck Happy Farm in South China, opens in the green grass and trees to start the journey of cute fun. 670 square meters of immersive space, 9 creative industries and the new farm theme image bloom simultaneously, inviting you to a healing family encounter.
B.Duck Happy Farm is the first store in South China located in Jinjiang City, Quanzhou, Fujian Province. Based on the concept of "one store, one design", Elephant Art provides customized solutions based on site conditions and regional market characteristics, integrating nine amusement businesses through modular design, realizing the unity of spatial functionality and aesthetic expression, and creating interactive parent-child scenarios with both a sense of immersion and a sense of comfort.
The customized play equipment includes the Little Yellow Duck House Naughty Castle, Duck Adventure, Harvest Station (Barn), Gaga Farm, Little Yellow Duck Video Game, Magic Kitchen, DIY Handicrafts, Party House, Scarecrow Theater and other amusement projects.
# Service Desk
The service lobby integrates multiple functions, not only as a core service area to receive customers, provide consultation and guidance and handle business, but also as an important space for displaying and selling IP-themed gifts and peripheral products, realizing one-stop satisfaction of service experience and shopping needs.
# Arcade Zone
A high-frequency interactive space is planned in the venue, in which the video game area is characterized by strong experience and instant consumption, with high mobility of the customer base, and multiple rounds of consumption can be realized within a unit of time.
# Handmade DIY
The DIY area focuses on parent-child interaction, providing an immersive co-creation space for family customers. The area encourages parents and children to work together to complete works by setting up diversified handicraft themes, enhancing emotional ties in hands-on experience, and stimulating children's creativity and concentration, creating an exclusive scene for parent-child time that is both interesting and educational.
# The House of the Little Yellow Duck - Naughty Castle
The naughty castle equipment incorporates the elements of the Yellow Duck in the appearance design, echoing the IP theme from the color painting to the modeling components, turning the trampoline, climbing area, slide, ball pool and other facilities into interactive scenes full of storytelling, and the immersive joyful atmosphere runs through every detail, creating an exclusive fairy tale exploration space for the children.
# Sunny Flower Field - Sand Pool
Sand Pool Area The sand pool area provides a natural field for children to exercise their fine hand movements through the delicate touch of sand grains and the plasticity scene. In the process of stacking, kneading and sifting sand, children need to mobilize their finger dexterity and palm control to complete fine movements such as grasping, holding, pressing and kneading.
# Harvest Station, Magic Kitchen
As a classic reserved project of the Children's Park, the play house area is centered on the simulation of real-life scenes, and provides an immersive space for children to role-play through the construction of kitchen and supermarket themed scenarios.
# Scarecrow Theater
According to the space conditions, a scarecrow theater is set up to assume the function of a stage, which can hold performances and interactive activities.
# Duck Adventure, Animal Farm
The Duck Adventure takes various obstacle facilities as the carrier, and through running, jumping, climbing and other action challenges, it effectively exercises children's body coordination and brings them an immersive sports experience full of excitement and challenges.
The interactive milking session is set up in the Wonderful Animal Farm, allowing children to get close to nature, learn about animal feeding and experience the unique charm of rural life in the fun experience.
# Party Room
The Party Room provides a wide range of customized party services, including birthday banquets, theme parties and other scenarios, and supports personalized needs such as venue decoration, process planning and catering packages, so as to create exclusive joyful memories for families and groups.
# Booming children's amusement market
China's children's amusement market is expanding at an astonishing rate, becoming one of the most promising consumption areas in the world. According to the data of authoritative organizations such as CRRP and Bo Research Consulting, the scale of China's children's amusement market has exceeded 170 billion yuan in 2024, and is expected to reach 200 billion yuan in 2025, with a compound annual growth rate of more than 12%.
Indoor children's playground occupies a dominant position, the market size of about 72 billion yuan in 2024, accounting for more than 60%; Parent-child tour market size of 250 billion yuan, after 80, 90 parents become the main consumer, the average annual outing more than 3 times.
# Shift from "pure entertainment" to "edutainment"
The new generation of parents' demand for children's amusement has shifted from "pure entertainment" to "edutainment", showing three major trends:
- Safety comes first:
70% of parents will be the first consideration of the safety of facilities, environmentally friendly materials, intelligent monitoring system into the standard. For example, Shenzhen consumer research shows that 89% of users recommend the brand with high safety facilities.
- Educational integration:
65% of parents prefer "educational park", such as scientific exploration, STEAM courses.
- Parent-child interaction and socialization:
The participation rate of parent-child activities has increased to 55%, and the demand for role-playing and team game facilities has surged.
# Emotional value pulled full of ducks, seize the new wind mouth of the parent-child economy
A pair of twinkling eyes, fleshy lips, a big belly and slightly raised hair tips. It is kind-hearted, sunny and loves traveling and trendy things. Its positive and optimistic image always brings joy to everyone, representing a "Be Playful", i.e. fashionable, happy, playful and innovative spirit, and likes to share happiness and joy with everyone!
According to the official statistics, the number of fans of B.Duck has exceeded 23 million, mainly in the age group of 14-35 years old, covering parent-child families, young couples, and trendy play enthusiasts.
With a huge fan base of parent-child families, B.Duck, relying on the deep heritage and strong influence accumulated in the IP field over the past 20 years, has crossed the border of the amusement industry, precisely seizing the new wind mouth of the booming parent-child economy.
B.Duck Little Yellow Duck Farm Theme Park is jointly created by B.Duck and Elephant Sculpture Art Co,.(ESAC), with the genuine authorization of B.Duck Little Yellow Duck. With the theme of a fun farm, the park has planned 9 themed amusement businesses, which can be freely combined through customized modular products.
# A Farm Theme Park that Teaches and Entertains
The duck originated from the farm, and the selection of the farm theme can fit the brand image in depth, so that the brand story and the park scene are seamlessly connected, giving the park a stronger brand cultural heritage.
In the farm-themed park, children can participate in simulated plant planting, animal ranch feeding, farm adventures, these practices can help children master life and labor skills, effectively exercise the ability to do hands-on, cultivate the spirit of innovation in practice, to achieve edutainment.
Modularization is a method or concept of breaking down a complex system or product into multiple modules that can be independently designed, developed, tested and maintained. In this case of the paradise, we use the functional partitions as unit modules, for which the modular units will be manufactured in the factory and then transported to the construction site for assembly.
Shorten construction period: Reducing the time spent on cutting, sanding, painting and other processes on site can significantly shorten the overall renovation period, allowing the indoor park to open and operate more quickly.
Reduce cost: Modular decoration reduces the workload of on-site construction, which can reduce the labor cost expenditure. When the modules are produced in the factory, the materials can be calculated and used accurately according to the design. Compared with the waste of materials caused by cutting and inaccurate measurement in the on-site construction, the modular decoration can utilize the materials more effectively and reduce the material cost.
Flexible and versatile: Modular design can provide a variety of different styles and functions of the module for selection and combination, and can quickly realize different design solutions to meet the diverse and personalized design needs of the indoor park. The park can flexibly match modules according to different theme areas and audience groups to create unique space effects.
Easy to adjust: If the layout or function of the indoor park needs to be adjusted during the decoration process or after operation, the modularized design makes the adjustment more convenient. Only the corresponding modules need to be replaced or moved without large-scale dismantling and rebuilding of the whole area, providing convenience for subsequent remodeling and upgrading of the park.
B.Duck Happy Farm
Little Yellow Duck Farm Theme Park
Genuine authorization, one store, one solution
9 kinds of amusement industry modules
Flexible combination, happy atmosphere
Welcome to join us!
Project Information:
Project Name: B.Duck Happy Farm Little Yellow Duck Farm Paradise
Project Location: Shop 218, Guochao Block, Wudian City, Jinjiang City, Quanzhou City, Fujian Province, China
Project area: 670 square meters
Project Service: Design + Construction
Designed by: Elephant Sculpture Art Co,.(ESAC)
ESAC has been solely focused on one thing for over 23 years