Heavyweight! Home City cross-border “new species”, transformation and upgrading to reshape business value

No.1

Why did Home Town cross over to Tide Play?

In recent years, the downturn in the real estate industry has become more and more significant. National Bureau of Statistics released data for January-February showed that the national real estate development investment fell 9.0% year-on-year, residential investment fell 9.7% year-on-year, housing construction area fell 29.7% year-on-year, residential construction area fell 30.6% year-on-year, the sales area of newly built commercial housing fell 20.5% year-on-year, residential sales area fell 24.8%.

This downturn in the industry, the home furnishing industry has a chain reaction. As a downstream industry of real estate, home plaza is closely connected with the real estate industry.

Huamei Home Plaza is also inevitably impacted, in order to break the passive situation, home furnishing plaza through the integration of resources to attract investment to achieve transformation and upgrading.

No.2

Strong combination, transformation and upgrading to reshape commercial value

Huamei Home Plaza is a wholly-owned subsidiary of Huahu Group, opened in 2007, is Qiqihar's first high-end home furnishing professional shopping mall, Huamei Home is located in the core business district of the Central Plaza, around the surrounding infrastructure is complete, the road network is well-connected, whether it is the daily commute of the city's residents, or foreign tourists travel, can be easily reached.

From the point of view of the surrounding customer flow, Longsha District, where the plaza is located, is densely populated, with numerous residential communities and schools in the vicinity, and high consumption vitality.

Now [CC PARK tide play joy world] settled in, with the help of diversified industry to re-attract and revitalize this part of the customer flow, to achieve the reshaping of the commercial value of the plaza.

However, how to stand out in a crowd of cookie-cutter entertainment centers? Compared with other space design, the designers of Elephant Art have a unique way of thinking about upgrading the overall theme atmosphere of a trendy sports entertainment space. The core focus is on two key components: on the one hand, to create a very personalized theme space, so that each area has its own charm; on the other hand, to enhance the space to bring visitors to the mood of fun, creating an immersive fun experience.

Therefore, “space thematization” and “emotional empowerment” became the key words to break the problem in this design.

PART 02

The key to solving the problem

Thematicization and Emotional Empowerment

To create a theme for the space, so that the space has a “mood”, storytelling is the main line that pulls the design of this case, around the main line, the story of the “chapters” according to the functional space to build a story of different themes into the scene, giving the space the theme of the soul to realize the division of the region and theme The theme soul of the space is given to realize regional division and theme presentation, and to build an immersive amusement scene.

In this way, the limitations of indoor space can be broken through, and reality and fairy tale elements are intertwined, blurring the boundaries, and also breaking the age limitations of traditional parks for the clientele. People of different ages, from children, teenagers to adults, can find a play experience that suits their preferences in this two-level play space.

Next, let's listen to the story of CC PARK.

No.3

Mechanical elves bravely search for a new home

In order to find their second home, they boarded the Starship Building's huge and cool Nebula Shuttle, ready to explore and search for their future home, the Space Base Station, as a result of the disaster that fell from the sky and the continuous destruction of the Mechanical Elves' home.

On the way to find their future home, they have to accept all kinds of challenges and also need to replenish their energy in time. After a long and arduous journey, the Mechanical Elves finally arrive at the space base station, which is like a cosmic paradise, and the joyful exploration begins.

Mechanical elves first came to the ocean, and lovely sea creatures to play together, and then ran to the land adventure, and then rushed to the sky, feel the joy of flying, and finally also drilled into the jungle, and lovely alien plants intimate interaction.

In this imaginative paradise, the mechanical elves spent an incomparably joyful and unforgettable time, their laughter echoing through the universe, and their dreams taking off here to the farther reaches of the stars.

Around the main story, Elephant Art's designers used the eight themes of Nebula Shuttle, Starship, Space Station, Space Base Station (Ocean, Land, Sky, Jungle) as inspiration to create a regional and thematic immersive playground scene, which breaks through the age limitations of indoor space, reality and fairy tale as well as the age limitations of the traditional parks' clientele.

PART 03

The city of Tsurugi in a different dimension.

{ Nebula Shuttle & Starship Hall }

In the overall spatial planning, the choice of metal gray as the main color with a strong sense of technology creates a modern and futuristic sense of space. Different areas according to their respective theme atmosphere, with the corresponding color jump, so as to enrich the space color levels, so that each area can be coordinated with each other, but also to show a unique personality, to avoid the monotony of the space color.

An art installation node was set up in the reception lobby, centering on the key element of “Crane City” and integrating the crane IP as an iconic installation. The crane is beautifully modeled and technologically rich, carrying local cultural connotations, giving the space a strong local cultural social calling card attribute, attracting customers to stay, take photos, share, and effectively enhancing the communication and interactivity of the space.

PART 04

Vaulted ceilings echoing the vestibule.

{ Sky City }

In the design of the atrium space, to create art installations that echo the theme of the front hall decoration, the spirit of the fortress. Integration of spatial themes and modern aesthetic concepts, so that it becomes the visual center of the space, while carrying the core culture and brand value of the venue, to enhance spatial recognition.

At the same time, the height of the pick-up area is utilized to create a hot-blooded basketball area, which can undertake large-scale activities in addition to tourists' competitions. Various programs enrich the experience and facilitate the diversified operation of the project .

PART 05

Children's Playground

{ Wonderland & Ocean Encounter }

In the children's park, the ocean ball pool is connected in series with the real gopher, competitive break-in, trampoline, sponge pool and physical exploration area. At the same time, in the ocean ball pool over the pipe network climbing facilities, through the design of the pipe network routes and connections, so that the formation of organic linkage between the various projects.

There are also several special exploration spaces. The stage allows children to perform and role-play to their heart's content; the sandbox stimulates creativity; the dressing room facilitates an immersive role experience; the Chinese Medicine Museum uses fun props to popularize Chinese medicine; and the simulated supermarket helps children to recognize commodities and learn to use currency;

The hospital cultivates love and responsibility; the farm allows children to experience milking and learn about plant growth; and the handicraft school experiences the fun of DIY. These spaces provide a wealth of playground scenarios and vocational experiences, allowing children to learn through play and realizing edutainment.

Considering the needs of parents and children, a restroom is planned in the children's playground. The washroom adopts a colorful mix of colors, through the principle of color psychology, to stimulate people's inner sense of rituals with bright and lively tones, to awaken the hidden happy emotions, to create a warm and pleasant experience for the parents and children.

PART 06

Parent-child restaurant

{ Ocean Encounter }

The “Ocean Encounter” theme is carefully created in the space, covered with abstract artistic interpretation of underwater animal elements. At the entrance of the restaurant, the fish in the form of dynamic shape seems to be warmly swinging their bodies to welcome every parent-child family who comes to dine. Looking up, the jellyfish lamps arranged in an orderly manner on the ceiling emit a soft and dreamy light, and their transparent shades and cleverly designed light and shadow effects are just like jellyfish swaying freely in the deep blue sea.

Step into this room, dining parents and children families as if instantly dive into the mysterious sea, immersed in the fantasy dining atmosphere, in the taste of food at the same time, but also the child's wild imagination.

PART 07

Cyber Games

{ The Wizard of Oz }

The arcade area combines the cyberpunk atmosphere to create a unique Wizard of Oz, all kinds of arcade equipment like grass in the forest, arranged in an orderly manner, visitors are free to shuttle between, immersed in this breakthrough, full of fantastical entertainment experience.

At the same time, with the lighting system, changing light and various types of technology-rich devices reflect each other, interweaving a sci-fi imagery, like an otherworldly immersive environment, so that players feel like they are in the future sci-fi world as soon as they step into it.

PART 08

Digital Hipster Sports

{ space station }

The digital sports area is like a space station full of competitive challenges. The interior space is not only fully equipped, but also breaks the boundary of traditional sports and entertainment through the mode of “technology + sports + social”, bringing unprecedented immersive experience to local customers and refreshing the new paradigm of sports and entertainment in an all-round way.

Here, a rich variety of trendy play programs are dazzling. Digital bowling, digital golf, shooting, billiards, with the help of digital technology for the traditional ball sports to give a new way to play, bring immersive competitive experience.

Among the many trendy amusement programs, bumper cars are undoubtedly a very popular presence. At the top of the venue, radiating light strips shed bright light and shadow, adding a sense of dynamism to the venue.

When visitors are tired of playing, there are two major styles of rest areas to choose from. One is the camping area, which is overflowing with a casual and self-contained atmosphere that pulls one's sense of relaxation instantly.

The other is a light food area full of style, the main color is deep metallic grey, and the wall is backed by a starry sky, just like a miniature presentation of the vast universe. The simple card seats are arranged in an orderly manner, and their hard lines blend perfectly with the overall sci-fi style, creating a full sense of chill.

Whoever you are

Can find exclusive pleasure in this 10,000 square meters double-decker play space

Find exclusive happiness

Qiqihar entertainment new landmark

Home City cross-border transformation to reshape the commercial value

Space thematization and emotional empowerment

Is the key to this case to stand out