Here comes the duck! Little Yellow Duck Farm Theme Park, Seizing the New Windfall of Parent-Child Economy

Here comes the duck! Little Yellow Duck Farm Theme Park, Seizing the New Windfall of Parent-Child Economy

A pair of twinkling eyes, fleshy lips, a big belly and slightly tipped hair. It is kind-hearted, sunny and loves traveling and trendy things. Its positive and optimistic image always brings joy to everyone, representing a “Be Playful”, i.e. fashionable, happy, playful and innovative spirit, and likes to share happiness and joy with everyone!

This duck, you must have seen, it is everyone's old friend B.Duck. B.Duck was born in 2005, by the Hong Kong, China designer Xu Xia Lin creation.

Going public with the power of a duck.

Once the B.Duck image was introduced, it embarked on the road of commercialization, with the first retail merchandise featuring B.Duck being launched.

Between 2021 and 2023, B.Duck successfully topped the Chinese character intellectual property licensing market, becoming the No. 1 independent IP. In the same year, Tak Ying Holdings International Limited, which carries the Little Yellow Duck brand, was listed on the Main Board of Hong Kong.

Since 2017, B.Duck's licensed derivative products and live entertainment projects have generated licensing revenue of over HK$20 billion, making it the domestic IP with the highest licensing revenue in the Chinese market.

Duck with the strength of the circle of fans.

The globally popular B.Duck is so popular that its charm crosses regional boundaries and has gained the love of fans from all over the world. According to the official statistics, the number of B.Duck fans has exceeded 23 million, mainly in the age group of 14-35 years old, covering parent-child families, young couples, trendy play enthusiasts and other groups.

A large family with a lot of cross-border.

Since B.Duck's popularity at home and abroad, 25 other characters have been created, namely B.Duck's family members and friends, including Buffy, B.Duck Baby and Dong Duck.

B.Duck has strong co-branding design and cross-border marketing capabilities, and is able to customize cooperation programs according to the styles of different brands. Its cross-border scope is extremely wide, covering cartoons, games, art, film and television, fashion, sports, snacks and other fields, resulting in more than 25,000 categories of merchandise.

In addition, there are also licenses in live entertainment, covering areas such as cultural tourism, events, and catering. In this issue, the project to be introduced [B.Duck Little Yellow Duck Farm Theme Park] is one of them.

“Duck” full force, seize the new wind mouth of the parent-child economy.

According to the China Children's Industry Center, the size of the children's consumption market covered by China's parent-child economy ranges from RMB 3.9 trillion to RMB 5.9 trillion annually. In more than 80% of Chinese families, children's related expenses account for more than 30% of the total family expenses, and this proportion continues to rise.

With a huge fan base of parent-child families, B.Duck, relying on the deep heritage and strong influence accumulated in the IP field over the past 20 years, has crossed the border of the amusement industry, precisely seizing the new wind mouth of the booming parent-child economy.

B.Duck Farm Theme Park is jointly created by B.Duck and Elephant Art, with the genuine authorization of B.Duck. With the farm as the theme, the use of play modular form, according to the size of the site can be flexible combination, can be 600 square meters -3000 square meters site for rapid deployment.

Comprehensive market indoor children's park common size, customized 1500 square meters flagship store version, the version of the design highlights, functional planning and play experience in one, is the core reference template for the construction of subsequent parks.

Why did you choose a farm theme?

Brand Fit:Ducks originated from the farm, and the selection of the farm theme can deeply fit the brand image, strengthen the brand's sense of belonging to the original, so that the brand story and the park scene seamlessly connect, giving the park a stronger brand cultural heritage.

Educational Empowerment:In the farm-themed paradise, children can participate in simulated planting and breeding activities, sowing seeds, watering, and experiencing the growth cycle of crops; they can also learn how to feed animals, and these practices can help children master life and labor skills, effectively exercise their hands, cultivate the spirit of creativity in practice, and realize edutainment.

Planning for innovation:When planning and designing, skillfully integrating agricultural activities, it can create a series of interesting experience projects. Let the children to release their nature, in the joyful playful feel a different kind of fun, greatly enriched the paradise play level sense.

Market Breakout:Throughout the current children's park market, the theme homogenization phenomenon is serious. The farm theme is unique, can easily break the routine, with its uniqueness to attract parents and children's attention, the formation of differentiated competitive advantage, in the fierce market competition to stand out, expanding a broader market space.

What is modularity?

Modularization is a method or concept of breaking down a complex system or product into multiple modules that can be designed, developed, tested and maintained independently. In this case of paradise, we use the functional partitions as unit modules, for which the modular units will be manufactured in the factory and then transported to the construction site for assembly.

B.Duck Little Yellow Duck Farm Theme Park Module List: Gate Head, Welcome Entrance, Shoe Changing Area, Shop, Big Breakthrough, Big Adventure, Drift Breakthrough, Fantasy Garden, Mini Kitchen, Valley Field, Beach, Joyful Fruit Garden, Ranch, Party Room, Climbing and so on;

Benefits of Modularization

Shorten the duration of the work:Reducing the time spent on cutting, sanding, painting and other processes at the site can dramatically shorten the overall renovation period, allowing the indoor park to open and operate more quickly.

Reduce costs:Modular decoration reduces the workload of on-site construction and can reduce labor cost expenditure. When the modules are produced in the factory, the materials can be accurately calculated and used according to the design. Compared with the waste of materials due to cutting and inaccurate measurements in the on-site construction, the modular decoration can utilize the materials more effectively and reduce the material costs.

Flexible and versatile:Modular design can provide a variety of different styles and functions of the module for choice and combination, can quickly realize different design solutions, to meet the diversified and personalized design needs of the indoor park. The park can flexibly match modules according to different theme areas and audience groups to create unique space effects.

Easy to adjust:If the layout or functions of the indoor park need to be adjusted during the renovation process or after operation, the modular design makes it easier to make adjustments. Only the corresponding modules need to be replaced or moved without the need for large-scale demolition and reconstruction of the entire area, facilitating subsequent remodeling and upgrading of the park.

B.DUCK Little Yellow Duck Farm Theme Park

Genuine authorization, one store, one program

N kinds of amusement industry module

Flexible combination, fast store

Welcome to join us!