From Traffic Dividend to Content Endurance, Themed Wax Museums Become New Option for Cultural Tourism Investment

From the point of view of popular content, consumers show high demand for immersive experiences in culture, history, red cultural tourism and art, and immersive theme parks and exhibitions have become the main form of consumer experience of immersive cultural tourism.

How to respond to this cultural tourism trend and demand

Also differentiate from other attractions

Themed wax museums may be a preferred option

Themed Wax Museums Fit the Need for Immersive Experiences

Themed wax museums, with their unique display forms and rich cultural connotations, are naturally highly compatible with the current demand for immersive experience in cultural tourism.

Starburst Theme Wax Museum

Take “Star Fire Starts a Prairie Fire” Theme Wax Museum as an example, as the first red-themed wax museum in China, the museum has a total area of more than 1,000 square meters, displaying more than 100 lifelike wax figures. It links up the classic revolutionary historical events such as the meeting at Jinggang Mountain, the flight to Luding Bridge, climbing snowy mountains, crossing the grassland, and the Red Army in Yan'an.

The museum combines art, scenes and props with wax figures, linking the classic revolutionary historical events such as the meeting at Jinggang Mountain, the flight to Luding Bridge, climbing snowy mountains, crossing the grassland and the Red Army in Yan'an, and vividly restoring the classic historical events and characters such as the “Gutian Conference”.

Visitors into the museum, as if instantly traveling back to the red era, a strong historical atmosphere comes to the face, the infectious force is strong and far-reaching.

This kind of immersive experience not only allows tourists to deeply feel that section of the magnificent history, enhance patriotic feelings, but also allows the passing years to become vivid, to meet the needs of tourists on the red cultural tourism immersive experience.

Project Information

Project Name: Gutian “Star Fire Starts a Prairie Fire” Theme Wax Museum

Location: Gutian Town, Gujiao New District, Longyan City, Fujian Province, China

Project Area: 2000m²

Science Theme Wax Museum

Guangzhou Zhengjia World Science Figures Wax Museum is the first of its kind in the world to take science as its core theme, bringing together 57 scientific giants and skillfully integrating wax figures with the display of scientific achievements.

Among these great figures are the explorers of the laws of physics, the observers of astronomical phenomena, the pioneers of medical therapies, the inventors of automobiles, airplanes and rockets, and not least the creators of everyday items such as air conditioners, refrigerators, microwave ovens and even instant noodles.

Their figures are all-encompassing, vividly depicting the magnificent course of mankind's scientific and technological development over the past 2,000 years. In addition, the museum has also elaborately produced a short animation for each group of wax figures, telling the anecdotes of the life of these scientific pioneers and their outstanding contributions to the world civilization.

Project Information

Project Name: Zhengjia World Wax Museum of Scientific Figures

Location: 6/F, Zhengjia Plaza, Guangzhou, China

Wax museum based on local culture

Expanded with multiculturalism

Depending on the region where the wax museum is located, it will further expand its development space by relying on the local culture and integrating multicultural expansion.

Guangzhou Curtain Up Wax Museum - Guangfu Culture

Located under the Guangzhou Tower, Guangzhou Curtain Up Wax Museum takes Canton culture as its vein and restores classic scenes such as kung fu, street scenes of riding buildings, drinking morning tea and Cantonese opera performances.

Visitors step into it as if they were traveling through the streets and alleys of old Guangzhou, and it seems that they can hear the crisp singing of Cantonese opera and the yelling of hawkers in their ears.

The wax figures cover not only famous historical figures of Guangfu and Cantonese Opera masters, but also scientists, sports superstars, movie and TV stars, Journey to the West, singers, fine artists, world's tycoons, political leaders, cartoon cartoons and animations, etc., which will satisfy the people's craving for immersive experience of the local culture while at the same time experiencing a more diversified cultural experience.

Project Information

Project Name: Curtain Up Wax Museum

Project Location: No.222, Yuexi Road, Haizhu District, Guangzhou, next to the east entrance of Guangzhou Tower

Project Area: 5000m²

Jinan Curtain Opens Wax Museum - Qilu Culture

Covering an area of 5,000 square meters, Jinan's Curtain Up Wax Museum takes “Cultural Confidence” as its theme, takes wax figures as its carrier, takes cultural etiquette as an opportunity, selects outstanding figures in various fields, and devotes itself to creating a local characteristic brand that promotes Shandong traditional culture and passes on Chinese civilization etiquette.

There are 16 thematic exhibition areas in the museum, such as Red Revolution Area, Traditional Culture Area, Liaozhai Forest Area, Western Tourism and Martial Arts, etc. More than 100 wax figures of Chinese and foreign celebrities are distributed in the museum, covering celebrities, famous scholars and scientists.

The lintel and windows are designed based on the prototype of Jiaoji Railway, showing the landmark culture of Quancheng; the wax figures of Confucius, who preaches and teaches, and Lu Ban, who holds the lock of Lu Ban in his hand, show the Qilu culture to the fullest extent.

Here, visitors can not only feel the charm of celebrities, accept the baptism of red education, but also enjoy the visual feast of traditional culture and other cultures.

Project Information

Project Name: Curtain Up Wax Museum

Location: No.11, East Building, North Gate of Impression Jinan Spring World, Huayin District, Jinan, China

Project Area: 5000m²

Changsha Curtain Up Wax Museum - Hunan Culture

Changsha Curtain Up Wax Museum exhibits more than 120 wax figures of world celebrities, integrates the classic heritage of Hunan culture, and fully utilizes image technologies such as AR and VR, indoor railroad cars, artificial intelligence, sound effects, role-playing and so on to create a 2.0 upgraded version of the Wax Museum, which is a combination of sightseeing, interactive experience, entertainment and leisure in one.

Changsha's local culture area includes the thousand-year-old Yuelu Academy, the “gourmet” paradise of Pozi Street, and Changsha's unique red gene embodiment of the Founding Ceremony scene replica, the great Chairman Mao, Comrade Lei Feng, and so on.

Project Information

Project Name: Curtain Up Wax Museum

Location: Meixi Street Love Square, L1/F, BBK Meixi Xintiandi, No.1099 Fenglin 3rd Road, Yuelu District, Changsha, China

Project Area: 5000m²

Lijiang Curtain Up Wax Museum - Naxi and Dongba Culture

Lijiang Curtain Up Wax Museum integrates Naxi and Dongba cultures through image technology, artificial intelligence, innovative scene design and other presentation methods, creating a wax museum that integrates touring, interaction and experience for the audience.

More than 60 celebrity stars wax figure lineup, the world's first romantic theme, among which, the Drunken Beauty River area is the presentation of folk customs, the wax scene created with the background of Lijiang's iconic landscapes, and the wax figures dressed in traditional Naxi costumes, which show Lijiang's unique and fascinating charms in the best possible way.

In addition to this, it is also home to famous wax figures such as inner-entertainment stars, Hollywood superstars, Korean Europa, members of the British royal family, international tycoons, and other famous wax figures.

Project Information

Project Name: Curtain Up Wax Museum

Location: 2/F, Spring Department Store Center, Guanmenmen District, Lijiang City

Project Area: 5000m²

Themed wax museums have a unique presentation

and deep cultural content

Immersive experiences can be flexibly customized according to the characteristics of the project site

Against the background of the transformation of the cultural tourism industry

from “traffic dividend” to “content endurance”

Themed wax museums are expected to continue to develop innovatively

Injecting new activities into China's cultural tourism industry