Have fun during the double holidays and collide with happiness! Xiamen's 15,000 m² PLAY STAR invites you to join in the fun!

Have fun during the double holidays and collide with happiness! Xiamen's 15,000 m² PLAY STAR invites you to join in the fun!

Humans need paradise

Have fun during the double holidays and enjoy yourself!

With Dragon Boat Festival and Children's Day coming up, you must have fun!

√ The question is, where to go?

Xiamen! You must go there!

【PLAY STAR Urban Super Amusement Park】

15,000 m² | Over 60 sports and amusement projects

Who understands the joy of unlimited fun with just one ticket?

People who study and work in cities often find themselves caught between the pressures of daily life and the desire for inner relaxation, seeking a balance between the two. How should commercial spaces respond to and meet this demand?

【PLAY STAR】 provided the following answer:

“Everyone longs for paradise in their hearts. We hope to create a stylish leisure and entertainment venue with attitude, where everyone can relax and play freely.”

When people's need for relaxation

aligned with the vision of investors,

PLAY STAR was born. 

The “hot and spicy” city of Xiamen

Xiamen, this vibrant tourist city, attracts countless young people throughout the year. In the field of trendy sports, although it is not entirely untouched, it remains like a raw gem waiting to be polished — the existing industry has yet to fully flourish, and young people's desire for trendy sports experiences is waiting for a more vibrant response.

▲【PLAY STAR Urban Super Amusement Park】Neighborhood Entrance

【PLAY STAR Urban Super Playground】The founding team identified the untapped potential in Xiamen's trendy leisure and entertainment market, approaching it from a young person's perspective to create a space that aligns with their individuality and social needs, thereby enriching the city's trendy landscape.

【PLAY STAR Urban Super Playground】is located at the Jimei Wanda Plaza in Xiamen, surrounded by universities and residential communities, naturally attracting a large young customer base.

▲Image source: Internet

In addition, the concert economy in Xiamen is booming. According to estimates by the Xiamen Municipal Bureau of Culture, Tourism, and Sports, the comprehensive economic benefits generated by concerts in 2024 will reach 10 billion yuan. Concerts attract a large number of out-of-town audiences to Xiamen, accounting for 87% of the total, effectively driving local consumption in accommodation, catering, transportation, and other sectors.

【PLAY STAR Urban Super Amusement Park】Taking the brand logo as the inspiration, the classic design elements of the PS game console interface are deconstructed and reconstructed — extracting iconic symbols such as pixelated graphics and dynamic cursors, and integrating them into every dimension of the spatial design.

▲【PLAY STAR Urban Super Amusement Park】Signboard

The overall space features a vibrant yellow color scheme, reminiscent of the high-energy warning when a game starts up, paired with the tech-inspired clash of Tiffany blue and the industrial-style base of metallic light gray. This design retains the nostalgic warmth of retro games while infusing a futuristic visual tension, creating a highly recognizable immersive gaming space.

The intense collision of supercar genes and trendy attitude

▲【PLAY STAR Urban Super Amusement Park】Supercar Check-in Point

When the Lamborghini Aventador pushes the boundaries of speed and mechanics, transforming into an offline hotspot for influencers, an experimental crossover between fashion and sports erupts —

Here, the DNA of supercars collides with a bold, playful attitude: iconic sharp lines slice through spatial tension, matte carbon fiber bodywork reflects the sharp edges of Gen Z's personality, the roar of the engine becomes the backdrop BGM, and every snap of the shutter is the secret to social media traffic.

▲【PLAY STAR Urban Super Amusement Park】Supercar Check-in Point

Unlike the cookie-cutter approach of traditional amusement parks, PLAY STAR redefines commercial imagination with “rare-grade” experiences: while others chase trends, we directly create trend-setting landmarks.

This isn't just about layering scenes; it's about using the “unparalleled uniqueness” of supercars to infuse the social currency of the younger generation with hardcore value.

An electrifying “collision” grand opening event

Emergency alert!

High-speed object detected breaking through the atmosphere

Collision day is here—what will you choose?

As the official launch event for the project, the opening ceremony of PLAY STAR Urban Super Amusement Park centered on the concept of “collision,” offering a fresh perspective and creating a trendy party that was both entertaining and highly shareable, successfully capturing the hearts of many young people。

▲【PLAY STAR Urban Super Amusement Park】Preview Opening Poster

Since opening, the project has enjoyed consistently high popularity during the May Day holiday, with daily revenue remaining stable at around 300,000 yuan.

【PLAY STAR Urban Super Amusement Park】spans an expansive 15,000 square meters, creating a one-stop destination for trendy entertainment. It features a diverse range of entertainment experiences, including video games, arcade games, VR immersive experiences, racing competitions, and digital sports. Additionally, it offers a light bites and beverage bar, as well as private party spaces, delivering an all-day, all-night entertainment experience that seamlessly integrates dining, drinking, and play. This precisely aligns with young people's comprehensive needs for trendy entertainment across all scenarios.

No need for further introduction

Unlock PLAY STAR now

First stop: Play arcade games to your heart's content  

As soon as you step through the turnstile, the striking ceiling design immediately catches your eye. Claw machines and racing arcade games are neatly arranged here, waiting for players to experience them.

▲【PLAY STAR Urban Super Amusement Park】Video Game Area

To further enrich the gaming experience, the venue has specially designated separate areas for basketball shooting equipment and horse racing equipment, allowing players to enjoy a more immersive and focused gaming experience.

Second stop: Play games to your heart's content

This place is a paradise for video game enthusiasts.

▲【PLAY STAR Urban Super Amusement Park】Motion-sensing games

Equipped with X-BOX, PS, Switch, and other devices, it also features a professional e-sports room, covering everything from console games to e-sports competitions.

▲【PLAY STAR Urban Super Amusement Park】SWITCH

Precisely tailored to the preferences of different players, every touch of the screen becomes an immersive journey of fun.

Third stop: Enjoy speed and excitement

Whether it's the fun collisions of bumper cars or the lightning-fast speed of go-karts, you can enjoy unlimited rides here, igniting the joy of speed and excitement at any time.

▲【PLAY STAR Urban Super Amusement Park】Go-karting

Fourth stop: Digital sports experience black technology

Want to exercise but afraid of boredom? These “black technology” sports projects are a must-try.

▲【PLAY STAR Urban Super Amusement Park】Digital Sports Zone

Traditional sports such as bowling, golf, and tennis are combined with digital technology, featuring innovative gameplay such as precision shooting challenges, grid-based parkour motion interaction, and smart dart competitions.

By integrating game-style challenge mechanics into sports scenarios, every swing, throw, and run is infused with a sense of technology and fun, completely transforming the monotonous experience of traditional sports!

Fifth stop: Have fun at the non-powered amusement park

The non-powered area is carefully designed with fun activities such as obstacle courses, slides, ball pits, and climbing walls. Whether you are an energetic adult or a carefree child, you can release your energy here, exercise your body in a joyful atmosphere, and reap the benefits of health and happiness.

▲【PLAY STAR Urban Super Amusement Park】Non-powered Amusement Park

Sixth stop: Table tennis and basketball

In addition, the venue also features traditional sports areas, including a pool table and an indoor basketball court. Whether you're seeking the precision of a pool match or the excitement of a basketball game, you can unleash your energy here.

▲【PLAY STAR Urban Super Amusement Park】Table Tennis 

Seventh stop: Board games and mahjong are truly relaxing

Mahjong and board games are sure to feature prominently on the list of popular entertainment activities among young people today!

▲【PLAY STAR Urban Super Amusement Park】Relaxation Area

The amusement park has a special mahjong room and creative board game area, creating a new social entertainment hub for players.

Eighth stop: CHILL Water Bar

Tired of playing? Why not recharge your batteries in the camping feng shui zone? Camping feng shui unlocks “chill mode.”

▲【PLAY STAR Urban Super Amusement Park】Water Bar

Order a specialty drink and unwind in a relaxed atmosphere. The multifunctional stage nearby hosts themed events on a daily basis, from live bands to interactive games, adding a touch of surprise to your leisure time.

Station 9: Private Party, So Thoughtful

▲【PLAY STAR Urban Super Amusement Park】Party Karaoke Room

▲【PLAY STAR Urban Super Amusement Park】Children's Party Room

The amusement park has specially designed adult-themed party rooms and family-friendly children's party spaces. Whether it's a girls' night out, a birthday party, or a family activity, you can customize your own joyful experience here, fully meeting the diverse needs of various groups for gatherings.

15,000㎡ of spacious area with over 60 amusement projects

Immersive trendy play experience

Plus strong operations that truly understand the younger generation

【PLAY STAR Urban Super Amusement Park】

Destined to ignite Xiamen