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Must Watch! How Brand Design and Brand IPization Play the “Strongest Voice” of Business Empowerment   ▲ESAC Case 『4FUN VIS DESIGN』 In today's competitive business world, the power of branding cannot be underestimated. Brands are not only the identity of enterprises and products, but also an important medium for establishing emotional connections with consumers and conveying values.   1 Brand Design The Importance of Brand Design In the field of brand building, brand IPization and brand design are gradually becoming core topics, how do they affect business development and how should they be effectively implemented? In this issue, let's review the in-depth answers to these questions given by He Yongqiang, Director & Design of Elephant Sculpture Art Company(ESAC), in the previous live broadcasts of the show. He Yongqiang Design Director 14 years in the amusement industry From enjoyment to creation   The role of brand vision in business In shopping scenarios, whether it's buying goods or going shopping, the factors that people pay attention to include product quality and price, while brand image and IP are also extremely critical. Because when you don't know the product or brand, brand image is the first impression, and it is an important factor to attract and impress consumers, and people are visual animals. ▲ESAC Case 『4FUN VIS DESIGN』 Brand design is the comprehensive creation and packaging of a brand through design means from brand fonts, colors, logos, super symbols to supporting graphics. This enables consumers to quickly identify products and projects in the market, and more accurately reach brand awareness, which in turn allows consumers to like and have emotional resonance, i.e. brand trust and loyalty.   Brand awareness in the current state of the market  In the Chinese market, the brand awareness of investors and customers is often not strong. Mr. He said that in the process of serving many customers and projects, he found that in the early stage of the project, most of the time and energy are spent on site selection, project selection, construction and decoration, space equipment procurement, etc., while the important part of branding design is often ignored by investors. In fact, a good project should be brand first, all the operational actions are for branding services. But very often, due to the busy opening, will be put in the space to build the energy and other aspects, and ignored the brand design.   2  Brand Design Design references for brand IPization ▲ESAC Case 『4FUN VIS DESIGN』 In the current and future market, brands tend to be IPized, IP means traffic, IP image is the image of brand intellectual property, the storage of cultural value, the visual externalization image of brand concept and value, and the free image spokesman and soul of the project. IP branding makes the brand and project more youthful and meets the current demand of entertainment and amusement industry.   Then, the following are generally used in the direction of design: Product Branding IP Taking m-beans and Michelin tires as examples, we analyze the charm of IP-based product branding. m-beans' unique image of colorful chocolate beans is closely linked to its brand, and consumers will immediately associate m-beans with the brand as soon as they see these colorful beans, which is not only based on the product itself, but also on the IP image it has carefully created. ▲Image Source Web Michelin Tire's cartoon character “Bebiden” is also deeply rooted in people's hearts. This cute white tire man image makes it easy for consumers to associate it with Michelin Tire's high quality and innovative technology when they see it, which gives the brand a unique emotional value. ▲Image Source Web In the current market, the problem of homogenization of IP image design is becoming increasingly serious, and a large number of brands are using common elements such as animals and cartoon characters, etc. The IPization of products can create unique IPs based on the characteristics of the products, which is a high-quality path for brands to break through the homogenization of competition.   Founder IP-ization ▲Image Source Web KFC and Lao Gan Ma are typical examples of founder IPization. The image of Colonel KFC has become an important symbol of the KFC brand. His kind smile, iconic white suit and bow tie convey the tradition, reliability and deliciousness of the brand. This deep integration of the founder's image with the brand has given KFC a high degree of brand recognition worldwide. ▲Image Source Web For Lao Gan Ma, the brand printed the image of its founder, Ms. Tao Huabi, on the product packaging. Ms. Tao's simple and tough image matches the brand spirit of Lao Gan Ma, conveying to consumers the brand's concept of integrity and quality first. This way of integrating the founder's spirit and philosophy into the brand through IP creation injects the brand with unique charisma and is a valuable direction for brand IP design.   Brand name and brand name IP-ization ▲Image Source Web Xiaoming Tongxue and Wangzai Milk are classic examples of this direction. The brand name “Xiaoming Tongxue” has a strong affinity and sense of image, and by visualizing it as a cute and energetic student image, it further strengthens the brand's emotional connection with young consumers. ▲Image Source Web The image of the little boy of Wangzai Milk is a household name. His big eyes, bright smile and iconic red clothes are closely linked to the brand name and have become the core visual element of the brand.   grafting of cultural matrices  When a brand encounters difficulties in finding the right direction for its IP image, cultural mother grafting is a highly innovative approach. Take WeChat Pay's launch of electronic red envelopes during the Chinese New Year as an example. Sending red envelopes is a custom with deep emotional connotations in traditional Chinese culture, especially during the Chinese New Year period, when almost every household participates. ▲Image Source Web WeChat Pay skillfully captured this cultural matrix by launching the e-Red Envelope feature at this special point of the Spring Festival, combining traditional culture with modern technology. This initiative quickly triggered a wave of universal participation, which not only allowed a large number of users to accept and get used to using WeChat Pay in a short period of time, but also made WeChat Pay's brand image in the minds of users closely linked to the Chinese New Year red envelopes, a cultural imagery of joy and reunion.   3 Brand Design The process of full brand design Strategy phase: brand positioning and analysis Good branding begins with the strategy phase, which involves developing the positioning of the brand and the project. Through market analysis, research and analysis of similar projects and competitors, the brand's own characteristics are explored.  You can use a simple way to communicate with the client, so that the client can use three words to describe the biggest difference between it and the competitors, advantages and so on, such as brand history, founder, product features, market area and other aspects of the advantages, so as to sort out and excavate the brand positioning. ▲ESAC Case 『4FUN VIS DESIGN』 4FUN Kunshan, a strategic cooperation with Elephant Sculpture Art Company(ESAC), was established with the idea that in the busy city, people are busy with work and study, and they are eager for happiness, innovation and endless fun, and that leisure and entertainment is a relaxing agent in the tense rhythm of life. Starting from the brand definition, 4FUN integrates a four-dimensional brand matrix of food, fashion, fantasy and fun, corresponding to four functional modules - bar area, billiard area, VR experience area and digital sports area. ▲ESAC Case 『4FUN VIS DESIGN』   Visual externalization After the brand positioning is clearly defined, the brand content is carried through visualization. The brand LOGO, concept and other copywriting content is presented in the design style favored by the target group, which brings consumers closer to the brand and enhances the affinity.   Introducing products and spatial environments ▲Grand Orient Wax Art Case 『4FUN VIS DESIGN』 Once the brand system, planning and vision are established, it is important to channel them into the product, space and environment. This is also emphasized in the space before the preparation and decoration of good brand planning and design reasons. Many customers in the pursuit of cost-effective, save the cost of decoration there is a misunderstanding that the effect of the brand design input is not intuitive, in fact, the brand design is from the early visual highlighting the atmosphere of the space and brand tone, rather than relying on expensive and luxurious decorative materials.   Brand empowerment and whole industry chain output After completing the brand planning, visual design and space introduction, the brand design also has to do a good job for the customer from 0 to 1 after building the brand structure from 1 to 10, that is, brand empowerment and the whole industry chain content output. Including pre-opening space materials (posters, hanging flags, decorative displays, etc.) and promotional materials, as well as post-opening event materials, gifts, cultural and creative products, etc.     Brand IP is critical to business empowerment There is no absolute best brand IP The key lies in finding the most suitable and target market

Family Entertainment Center Design: Balancing Fun, Safety, and Comfort Indoor family entertainment centers have become increasingly popular in recent years, offering a wide range of activities and attractions for people of all ages to enjoy. From arcade games and laser tag to mini-golf and indoor playgrounds, these centers provide endless opportunities for families to have fun and make lasting memories together. However, when designing a family entertainment center, it's crucial to find the right balance between fun, safety, and comfort to ensure that visitors have a positive experience. In this article, we will explore the key considerations for designing a successful family entertainment center that caters to the needs of both children and adults. Theme and Layout The first step in designing a family entertainment center is to determine a theme and layout that will appeal to your target audience. Whether you choose a jungle adventure theme, a futuristic space theme, or a classic carnival theme, the theme of your center will set the tone for the entire experience. The layout of the center should be carefully planned to ensure that there is a good flow of traffic and that all areas are easily accessible. Consider factors such as the placement of attractions, seating areas, and food and beverage options to create a cohesive and inviting environment for visitors. Attractions and Activities One of the most important aspects of a family entertainment center is the attractions and activities it offers. From thrilling rides and interactive games to creative arts and crafts stations, the key is to provide a variety of options that will appeal to a wide range of interests and age groups. When selecting attractions, consider factors such as safety, durability, and maintenance requirements to ensure that they will provide a positive experience for visitors. Additionally, it's important to regularly update and refresh your attractions to keep visitors coming back for more. Safety and Security Safety should be a top priority when designing a family entertainment center, as it is essential to create a secure environment for visitors to enjoy. Implementing safety measures such as age restrictions, height requirements, and trained staff members can help prevent accidents and ensure that everyone has a safe and enjoyable experience. In addition, regularly inspecting and maintaining equipment and attractions is crucial to prevent malfunctions and potential hazards. By prioritizing safety and security, you can create a welcoming and worry-free environment for families to have fun together. Amenities and Services In addition to attractions and activities, amenities and services play a key role in enhancing the overall experience at a family entertainment center. Consider offering comfortable seating areas for parents to relax while their children play, as well as convenient food and beverage options to keep visitors satisfied throughout their visit. Other amenities such as clean restrooms, stroller rentals, and birthday party packages can also help make the experience more enjoyable for families. By providing a range of amenities and services, you can ensure that visitors have everything they need for a memorable day out. Accessibility and Inclusivity When designing a family entertainment center, it's important to consider accessibility and inclusivity to ensure that all visitors can participate in the fun. This includes providing options for individuals with disabilities, such as wheelchair-accessible attractions and sensory-friendly activities. In addition, offering gender-neutral restrooms and family-friendly spaces can help create a welcoming environment for everyone. By prioritizing accessibility and inclusivity, you can make sure that all families feel welcome and included in the experience. In conclusion, designing a successful family entertainment center requires a careful balance of fun, safety, and comfort. By choosing an engaging theme, offering a variety of attractions and activities, prioritizing safety and security, providing amenities and services, and focusing on accessibility and inclusivity, you can create a space where families can come together to have fun and make lasting memories. Whether you're opening a new family entertainment center or looking to enhance an existing one, these key considerations will help you create an experience that families will love.

**Family Entertainment Center Design: Creating a Fun-Filled Adventure for All** Imagine walking into a vibrant space filled with laughter, excitement, and joy. This is the essence of a well-designed family entertainment center – a place where people of all ages can come together to have a great time. From thrilling rides to interactive games, these centers are the perfect destination for families looking to create lasting memories. In this article, we will explore the key elements of creating a fun-filled adventure for all at a family entertainment center. **Engaging Layout and Design** The first step in designing a successful family entertainment center is creating an engaging layout and design. The layout of the center should be easy to navigate, with clear signage and designated areas for different types of activities. The design should be colorful, vibrant, and inviting, with a theme that appeals to the target audience. Whether it's a jungle theme with lush greenery and animal statues or a futuristic theme with neon lights and sleek surfaces, the design of the center sets the tone for the experience. **Exciting Rides and Attractions** One of the main draws of a family entertainment center are the rides and attractions. From thrilling roller coasters to gentle carousels, there should be something for everyone to enjoy. It's important to have a mix of rides that cater to different age groups and thrill levels, ensuring that every member of the family can find something that suits their preferences. In addition to traditional rides, consider adding interactive attractions such as laser tag, mini-golf, or virtual reality experiences to keep guests engaged and entertained. **Interactive Games and Challenges** In addition to rides and attractions, interactive games and challenges are a key component of a successful family entertainment center. Whether it's classic arcade games like air hockey and skee-ball or modern interactive games that use cutting-edge technology, these games provide a fun and competitive element to the experience. Consider incorporating a mix of solo and multiplayer games to accommodate different group sizes and dynamics. Prizes and rewards can add an extra layer of excitement, motivating guests to try their best and come back for more fun. **Family-Friendly Dining Options** After working up an appetite from all the excitement, guests will appreciate having a variety of family-friendly dining options to choose from. Whether it's a casual cafe serving up burgers and fries, a pizza parlor with made-to-order pies, or a snack bar offering popcorn and ice cream, the dining options should be convenient, affordable, and delicious. Consider offering combo deals that include food and drink options for a discounted price, making it easy for families to refuel and recharge before heading back out for more fun. **Themed Events and Entertainment** To keep guests coming back for more, consider hosting themed events and entertainment at your family entertainment center. Whether it's a holiday celebration, a character meet-and-greet, or a live performance, these special events add an extra layer of excitement and engagement to the experience. Consider partnering with local performers, artists, or organizations to create unique and memorable events that appeal to your target audience. With the right mix of entertainment and activities, your family entertainment center will become a beloved destination for families looking to have a fun-filled adventure together. In conclusion, designing a family entertainment center that offers a fun-filled adventure for all requires careful planning and attention to detail. From the layout and design to the rides and attractions, every element plays a crucial role in creating an unforgettable experience for guests of all ages. By focusing on engaging design, exciting rides, interactive games, family-friendly dining options, and themed events, you can create a space that brings joy and excitement to families for years to come. Whether it's a day out with the kids or a birthday celebration with friends, a well-designed family entertainment center is sure to create lasting memories that will be cherished for years to come.

Indoor Play Area Design: Bringing Safety and Creativity Together When it comes to designing indoor play areas, safety and creativity are two crucial factors that must go hand in hand. Creating a fun and engaging space for children to play in requires careful planning and consideration of various elements. From choosing the right materials to ensuring proper supervision, every aspect of indoor play area design plays a significant role in creating an enjoyable and safe environment for kids. In this article, we will explore how you can bring safety and creativity together in indoor play area design. The Importance of Safety in Indoor Play Area Design Safety should always be the top priority when designing an indoor play area. Children are naturally curious and adventurous, so it's essential to create a space where they can play freely without risking their well-being. One of the first steps in ensuring safety is to choose high-quality, durable materials that are non-toxic and child-friendly. Soft flooring, such as rubber or foam mats, can help prevent injuries from falls, while rounded edges on furniture and play equipment can reduce the risk of accidents. In addition to the physical aspects of safety, proper supervision is also crucial in indoor play areas. Having trained staff members or volunteers present to keep an eye on the children can help prevent potential hazards and ensure that everyone plays safely. Establishing clear rules and guidelines for behavior can also help promote a safe and respectful environment for all children. The Role of Creativity in Indoor Play Area Design While safety is paramount, creativity also plays a significant role in indoor play area design. A well-designed play area should not only be safe but also stimulating and engaging for children. Incorporating elements of creativity, such as vibrant colors, interactive play equipment, and imaginative themes, can help spark children's imagination and encourage them to explore and play. One way to foster creativity in indoor play areas is to include open-ended play opportunities. Instead of providing specific instructions or guidelines, give children the freedom to use their creativity and come up with their own games and activities. Loose parts, such as blocks, balls, and dress-up clothes, can inspire children to invent new ways to play and interact with their surroundings. Designing for Different Age Groups When designing an indoor play area, it's essential to consider the needs and preferences of different age groups. Younger children may benefit from age-appropriate play equipment, such as low climbing structures and soft toys, that are easy to manipulate and safe for their developing motor skills. Older children, on the other hand, may enjoy more challenging activities, such as obstacle courses or interactive games, that can help them build strength, coordination, and problem-solving skills. Creating separate play zones for different age groups can help ensure that children of all ages have a positive and enjoyable experience. Designating areas specifically for toddlers, preschoolers, and school-aged children can help prevent accidents and conflicts between children with different abilities and interests. Offering a variety of activities and play spaces can also help cater to the diverse needs of children of all ages and promote inclusivity and social interaction. Incorporating Safety Features into Play Equipment Integrating safety features into play equipment is essential for creating a secure and risk-free indoor play area. When choosing play structures, such as slides, swings, and climbing walls, opt for designs that have been tested and approved for safety compliance. Look for equipment that meets industry standards for structural integrity, stability, and durability to ensure that it can withstand regular use by children of all ages. In addition to selecting safe play equipment, it's also important to maintain and inspect the equipment regularly to identify any potential hazards or wear and tear. Keep play areas clean and free of debris, sharp objects, or tripping hazards to minimize the risk of accidents. Providing adequate signage and instructions for proper use of play equipment can also help prevent injuries and promote safe play practices among children. Creative Ways to Enhance Safety in Indoor Play Areas While safety should always be a top priority, there are creative ways to enhance safety in indoor play areas without compromising on fun or entertainment. For example, incorporating sensory elements, such as music, lights, and texture, can help stimulate children's senses and promote a multisensory play experience. Installing interactive features, such as digital games or augmented reality displays, can also add an element of excitement and engagement to indoor play areas while keeping children entertained and occupied. Another creative way to enhance safety is to incorporate natural elements, such as plants, flowers, and natural materials, into indoor play areas. Creating a biophilic design that mimics outdoor environments can help reduce stress, improve mood, and enhance cognitive function among children. Natural elements can also provide opportunities for sensory exploration, imaginative play, and environmental education, allowing children to connect with nature while playing indoors. In conclusion, designing indoor play areas that bring safety and creativity together requires careful consideration of various elements, from materials and equipment to supervision and age-appropriate activities. By prioritizing safety while fostering creativity, you can create an indoor play area that is not only fun and engaging but also secure and conducive to children's development and well-being. Whether you're designing a play area for a daycare center, school, or recreational facility, keeping safety and creativity at the forefront of your design can help ensure that children have a positive and enriching play experience.