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5,000+ Entertainment Design Cases, 20+ years Amusement Industry Experience - ESAC Design                 Sales@esacart.com+086-18024817006

MOROM Children's Kingdom — Wuhan Flagship 1
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MOROM Children's Kingdom — Wuhan Flagship 1
MOROM Children's Kingdom — Wuhan Flagship 2
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MOROM Children's Kingdom — Wuhan Flagship

MOROM Children's Kingdom Wuhan | 13,000㎡ FEC Design & Build | ESAC

Amidst the rapid upgrade of urban parent-child entertainment consumption, the market demand for a "third space" that integrates safety, immersion, and edutainment is growing exponentially.

As the turnkey provider responsible for both design and construction, ESAC (Elephant Sculpture Art Co., Ltd.) delivered the MOROM Wuhan Children's Kingdom flagship, which officially opened on 15 June 2026. Located at Dayang Center, Xunlimen, Jianghan District, Wuhan, the venue spans a massive 13,000 square meters across three complete floors.

Guided by the core philosophy of "Imagination Is a Superpower," we broke away from templated indoor playground formats. Through a three-story, age-segmented and scenario-based spatial plan, we precisely covered parent-child play, sensory exploration, arts education, and caregiver social needs for children aged 2–8 — filling the long-standing gap in Central China's premium immersive kids' kingdom market and successfully creating an all-weather urban fairytale sanctuary for Wuhan families.

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    Design Team
    yes,we have designer team.
    Construction Team
    yes,we have construction team can be sent to overseas.
    Design Rendering Time:
    25 days to 45 days (depends on space size).
    Construction Drawings Time:
    7 days to 15 days (depends on space size).
    Decoration Materials Lead Time:
    45 days to 60 days (depends on space size).

    ESAC--20+ years of deep Amusement industry experience more than 5,000 domestic and international cases. Each project is a trust entrusted to us.

     

    MOROM Children's Kingdom — Wuhan Flagship 9
     

    Elephant Sculpture Art Co., Ltd (ESAC) as a top comprehensive cultural tourism and themed commercial space professional design institution in China,has maintained its leading position in the industry. ESAC is dedicated to providing a one-stop platform service for indoor theme parks, commercial spaces, cultural tourism industries, themed wax museums, and more, both domestically and internationally. These services range from planning, design, construction, delivery, to operations, offering comprehensive solutions for cultural tourism and themed commercial spaces.

     

    Themed we can do(we have both design team and construction team):

    Family Entertaiment Center,Kids playground,Ice Snow House,Wax Museum,Science Museum,Arena Park,Arcade Entertainment Center,Visual Identity Design,Cultural Tourism Entertainment Projects,Leisure & Vacation Resorts

    Size:

    Customer decide it

    Deepen Design Time:

    25 days to 45 days  (depends on space size).

    Construction Drawings Time:

    7 days to 15 days  (depends on space size).

    Decoration Materials Lead Time:

    45 days to 60 days  (depends on space size).

    Construction Team:

    We have construction Team can be sent to overseas.

    Construction Finish Time:

    30 days to 90 days (depends on space size).

    Warranty:

    1 year for decoration materials.

    Maintenance

    Long-life maintenance support.

    Packing:

    Plywood case and wooden frame.

    Customization:

    Customized available

    PROJECT DETAILS
    ESAC DESIGN

    Project Name:  MOROM Children's Kingdom 

    Project Location: Dayangzhongxin, Xunlimen, Jianghan District, Wuhan, China 

    Project Area:  13,000㎡ 

    Project Service: Design + Decoration + Construction (turnkey) 

    Design Concept: The overarching concept is "The Giant Kingdom from a Fairytale" — a world scaled and designed entirely from a child's point of view, where every proportion, color, and circulation path is built around how children see, move, and feel. 

    Keywords:  3-floor entertainment center, Fairytale concept, Sensory play zones, Creative education, Roleplay experienc

      

    Project Description   

    MOROM is a children's kingdom brand rooted in Nordic philosophy. Its name combines the Norwegian words "moro" (magical fun) and "rom" (a space of one's own), and its founding belief is simple: Imagination Is a Superpower.

    MOROM operates on a strict no-template philosophy — every store is independently conceived and designed. The Wuhan flagship is MOROM's largest location to date, and marks the second strategic partnership between ESAC and the MOROM brand. (The first collaboration was the Zhengzhou CBD flagship at 6,000㎡, which ranked #1 among family entertainment venues in the city upon opening, welcoming 3,000+ daily visitors with a 40%+ repeat visit rate.)

    Design Conecpt

    The overarching concept is "The Giant Kingdom from a Fairytale" — a world scaled and designed entirely from a child's point of view, where every proportion, color, and circulation path is built around how children see, move, and feel.

    MOROM Children's Kingdom — Wuhan Flagship 10

    ▲ MOROM IP Mascot

     

    Three floors carry distinct experiential roles, creating a progressive journey:

    • Floor 1 — Arrival & flow management (efficient, calm, generous)
    • Floor 2 — Sensory release & role play (dynamic, immersive)
    • Floor 3 — Arts, creativity & education (slow-paced, deep engagement)

    MOROM Children's Kingdom — Wuhan Flagship 11

     

    Space breakdown

    The client's requirements were clear and direct: leverage the location's advantage of being close to several universities to create a trendy sports space with college students as the core audience, catering to young people's preferences.

    Floor 1 · Magic Entry

    Pandora Atrium: Multi-directional crowd flow system purpose-built to eliminate the bottlenecks that plague large-footprint venues

    Mega storage zone: Thousands of cubbies and lockers — families explore hands-free

    Capacity: 2,400 family units at full load; smooth entry even at peak hours

    MOROM Children's Kingdom — Wuhan Flagship 12

    MOROM Children's Kingdom — Wuhan Flagship 13 

    Taking advantage of the factory's high ceiling (up to about 12 meters), the client's needs, and young people's experiential habits, we established a core zoning approach of "dynamic and static balance," dividing the entire venue into three areas. At the same time, we built a second floor using the height, forming a three-dimensional layout of "dynamic and static zones on the first floor, leisure and sports on the second floor," balancing sports experience with social needs.

      

    Floor 2 · Signature Play

    Attraction Design Details

    Central Performance Stage

    Mushroom-motif LED lighting ring + button-patterned floor + HD LED screen; 1:1 realization of design rendering; live performances daily

    Magic Castle Ball Pit

    Multi-gradient slides + donut-shaped tunnel + climbing net; castle embedded within a sea of play balls

    Hourglass Sand Pool

    MOROM-original flowing-form design; fully padded rounded surrounds; open-ended dig-and-build exploration

    Roleplay & Career Experience

    Princess cottage, dairy farm, car wash, fishing pier, construction workshop, mini kitchen, and more

    MOROM Children's Kingdom — Wuhan Flagship 14

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    MOROM Children's Kingdom — Wuhan Flagship 18

    Floor 3 · Creative Discovery

    Attraction Design Details
    Pinocchio Fairytale Theatre
    Domed ceiling with giant puppet installation + spiral-patterned floor; deep immersion in a classic fairy tale
    Forest Interactive Projection Zone
    Fingertip drawing on projection screens; phygital creation experience that maximises imagination output
    Micro-Organisms Lab + Pet Hospital
    Hands-on STEM play; life science exploration and curiosity-building
    Mini Bowling + Arcade Machines
    Competitive play; suitable for a wider age range
    Baking Classroom
    Giant cracked-egg installation at entrance; warm macaroon color palette (orange + caramel); wave-form cream-inspired ceiling

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    Construction Quality Standards

    • Materials: Children-grade eco-friendly materials throughout; all edges precision-rounded with flexible padding for full-contact safety
    • Formaldehyde removal: Three full rounds completed before opening
    • Sanitation: Weekly full-venue deep sanitization + continuous daily cleaning cycles
    • Quality control: All concealed works independently inspected; on-time delivery at specification
    PROJECT TYPE
    ESAC ONE STOP SOLUTION SERVICE
    Honey Lu Children's Growth Center Kids Playground Design 11
     Typically include,bowling alleys,arcade games area,children's play area,mini-golf,Laser tag,bumper cars,racing simulators,VR zones,sports-related games,table games area,karaoke rooms,small indoor roller coasters or other rides,Rock climbing walls,trampoline,soft play areas,party rooms ,Food court or snack bars,Claw machines and other prize games.
    Honey Lu Children's Growth Center Kids Playground Design 12
    LTypically include Slides,swings,climbing,monkey bars,seesaws,spinners,spring riders,sand play areas,balance beams,tire swings,playhouses,crawling through,obstacle courses,climbing walls ,small trampolines,sensory play panels,musical,water play features,zip lines,soft play areas,picnic tables or seating areas,canopies etc.
    Honey Lu Children's Growth Center Kids Playground Design 13
    Would offer a range of digitally enhanced sports and fitness experiences,Like Interactive Fitness walls/floors,VR fitness programs,AR training,smart fitness equipment,simulations of various sports include virtual golf, tennis, bowling, or even more extreme sports like skiing or snowboarding and social & community Features.
    Honey Lu Children's Growth Center Kids Playground Design 14
    Generally including Classic Arcade Games like Pinball Machines,Video Arcade Games,Electro-Mechanical Games,Modern Entertainment Options like VR Games,Simulators like racing simulators, flight simulators,Photo Booths,Prize Redemption Games,Interactive Games like dance machines, rhythm games, or laser tag, and other Additional Amenities like Food,Seating Areas,Party Rooms,Prize Center etc.
    Honey Lu Children's Growth Center Kids Playground Design 15
    Basic system like corporate Logo design,corporate modeling mascot system,basic elements combination specification,Application system like clothing,dress code,Venue merchandise packaging identification system,Public Relations Design,Operation system like Ticket handbands,Membership card design etc.
    Honey Lu Children's Growth Center Kids Playground Design 16
    Themed Wax Museum
    Typically includes wax figure displays,thematic groupings allows for a more cohesive and narrative-driven experience. Beyond the figures,there are historical information,multimedia presentations,gift shop,cafeteria,photo opportunities,the overall experience aims to create a sense of wonder and immersion, allowing visitors to "meet" famous people from history and popular culture in a unique and engaging way, but different themed wax museum also very popular. 

     

    FAQ
    ESAC PROFESSIONAL DESIGN

     

    1. How much time do you spend on developing a gaming equipment project?
    A: For design work, usually 20days to 35days, For construction drawings usually 15days to 30days. For production of decoration materials, usually 45days to 50days. For Construction works,usually 30days to 60days. (When you calculate the time line for your project,we need to consider the shipping time from China to your country too.)
     
    2. What do you need to provide to start the work?
    A:First have CAD floor plan, pictures and videos of the space,customers requirements of the theme and concept,location of the site,have these information, we can start the layout.
     
    3. How much does it cost to develop a design for 1 m2?
    A:The design fee between original designs and similar designs with our previous projects is difference,the large of the space size also a factor to determine the design fee,so better we telling you the best price after we know your project information.
     
    4. How long does it take to manufacture the equipment?
    A:We recommend professional equipment factories to customer, so that they can communicate directly. But sure, some customers also asked us to buy equipment for them(most are for naughty castle equipment), the production time same as our lead time of decoration materials, it is usually 45days to 60days.
     
    5. How is the coordination of finishing materials and colors?
    A:Before producing the materials, we will confirm the drawing and color Pantone numbers first. Painters will do the colors according to our Pantone strictly, if the finished product have wrong color, they need to correct the color until it is good.
     
    6. How do you control the quality of your products?
    A: Every steps need approval before to go to the next step of the production,in this way, we can max to reduce the correction rate.
     
    7. How do you package products for shipment to another country?
    A:We use plywood boxes to pack most of the products, some decoration materials will be packed in bubble bags ,or carton box,or wooden frame,we are responsibi
     
    8. How do you help to install your equipment?
    A:We have detail construction drawings to show workers, and we can send engineers to the site to guide the installation work.
     
    9. Do you provide samples of the materials used and certificates for the customer to obtain certificates and permits for customs clearance in another country?
    A:If it is necessary,we will do our best to cooperation. So many containers we shipped to overseas, no need to worry about it, we will figure out ways to do the shipment.
     
    10. Do you manufacture fiberglass or plastic products in your production?
    A:We have good supplier chain and we have our own factory,we provide fiberglass products,plastic products,iron products,wood products....etc everything of the decoration materials.
     
    11. How many times can I make corrections to your design at no additional cost before going into production?
    A:No problem to correct the design details,no max times limit. but no big corrections like to change the whole project theme ,to change the layout after designer already finished the design solution, because it will need designers spend a lot of time to make the new design. If you do, we will charge some costs. Any questions or unclear point you have. Please contact with us. We are pleasure to answer for you.
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    Contact Person: Anna Zeng
    Tel.: +86 18024817006
    WhatsApp:+86 18024817006
    Add: Building NO.7, Zone A, Guangdong Game & Amusement Culture Industry City, Gangkou Town, Zhongshan, China
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