Must Watch! How Brand Design and Brand IPization Play the “Strongest Voice” of Business Empowerment   ▲ESAC Case 『4FUN VIS DESIGN』 In today's competitive business world, the power of branding cannot be underestimated. Brands are not only the identity of enterprises and products, but also an important medium for establishing emotional connections with consumers and conveying values.   1 Brand Design The Importance of Brand Design In the field of brand building, brand IPization and brand design are gradually becoming core topics, how do they affect business development and how should they be effectively implemented? In this issue, let's review the in-depth answers to these questions given by He Yongqiang, Director & Design of Elephant Sculpture Art Company(ESAC), in the previous live broadcasts of the show. He Yongqiang Design Director 14 years in the amusement industry From enjoyment to creation   The role of brand vision in business In shopping scenarios, whether it's buying goods or going shopping, the factors that people pay attention to include product quality and price, while brand image and IP are also extremely critical. Because when you don't know the product or brand, brand image is the first impression, and it is an important factor to attract and impress consumers, and people are visual animals. ▲ESAC Case 『4FUN VIS DESIGN』 Brand design is the comprehensive creation and packaging of a brand through design means from brand fonts, colors, logos, super symbols to supporting graphics. This enables consumers to quickly identify products and projects in the market, and more accurately reach brand awareness, which in turn allows consumers to like and have emotional resonance, i.e. brand trust and loyalty.   Brand awareness in the current state of the market  In the Chinese market, the brand awareness of investors and customers is often not strong. Mr. He said that in the process of serving many customers and projects, he found that in the early stage of the project, most of the time and energy are spent on site selection, project selection, construction and decoration, space equipment procurement, etc., while the important part of branding design is often ignored by investors. In fact, a good project should be brand first, all the operational actions are for branding services. But very often, due to the busy opening, will be put in the space to build the energy and other aspects, and ignored the brand design.   2  Brand Design Design references for brand IPization ▲ESAC Case 『4FUN VIS DESIGN』 In the current and future market, brands tend to be IPized, IP means traffic, IP image is the image of brand intellectual property, the storage of cultural value, the visual externalization image of brand concept and value, and the free image spokesman and soul of the project. IP branding makes the brand and project more youthful and meets the current demand of entertainment and amusement industry.   Then, the following are generally used in the direction of design: Product Branding IP Taking m-beans and Michelin tires as examples, we analyze the charm of IP-based product branding. m-beans' unique image of colorful chocolate beans is closely linked to its brand, and consumers will immediately associate m-beans with the brand as soon as they see these colorful beans, which is not only based on the product itself, but also on the IP image it has carefully created. ▲Image Source Web Michelin Tire's cartoon character “Bebiden” is also deeply rooted in people's hearts. This cute white tire man image makes it easy for consumers to associate it with Michelin Tire's high quality and innovative technology when they see it, which gives the brand a unique emotional value. ▲Image Source Web In the current market, the problem of homogenization of IP image design is becoming increasingly serious, and a large number of brands are using common elements such as animals and cartoon characters, etc. The IPization of products can create unique IPs based on the characteristics of the products, which is a high-quality path for brands to break through the homogenization of competition.   Founder IP-ization ▲Image Source Web KFC and Lao Gan Ma are typical examples of founder IPization. The image of Colonel KFC has become an important symbol of the KFC brand. His kind smile, iconic white suit and bow tie convey the tradition, reliability and deliciousness of the brand. This deep integration of the founder's image with the brand has given KFC a high degree of brand recognition worldwide. ▲Image Source Web For Lao Gan Ma, the brand printed the image of its founder, Ms. Tao Huabi, on the product packaging. Ms. Tao's simple and tough image matches the brand spirit of Lao Gan Ma, conveying to consumers the brand's concept of integrity and quality first. This way of integrating the founder's spirit and philosophy into the brand through IP creation injects the brand with unique charisma and is a valuable direction for brand IP design.   Brand name and brand name IP-ization ▲Image Source Web Xiaoming Tongxue and Wangzai Milk are classic examples of this direction. The brand name “Xiaoming Tongxue” has a strong affinity and sense of image, and by visualizing it as a cute and energetic student image, it further strengthens the brand's emotional connection with young consumers. ▲Image Source Web The image of the little boy of Wangzai Milk is a household name. His big eyes, bright smile and iconic red clothes are closely linked to the brand name and have become the core visual element of the brand.   grafting of cultural matrices  When a brand encounters difficulties in finding the right direction for its IP image, cultural mother grafting is a highly innovative approach. Take WeChat Pay's launch of electronic red envelopes during the Chinese New Year as an example. Sending red envelopes is a custom with deep emotional connotations in traditional Chinese culture, especially during the Chinese New Year period, when almost every household participates. ▲Image Source Web WeChat Pay skillfully captured this cultural matrix by launching the e-Red Envelope feature at this special point of the Spring Festival, combining traditional culture with modern technology. This initiative quickly triggered a wave of universal participation, which not only allowed a large number of users to accept and get used to using WeChat Pay in a short period of time, but also made WeChat Pay's brand image in the minds of users closely linked to the Chinese New Year red envelopes, a cultural imagery of joy and reunion.   3 Brand Design The process of full brand design Strategy phase: brand positioning and analysis Good branding begins with the strategy phase, which involves developing the positioning of the brand and the project. Through market analysis, research and analysis of similar projects and competitors, the brand's own characteristics are explored.  You can use a simple way to communicate with the client, so that the client can use three words to describe the biggest difference between it and the competitors, advantages and so on, such as brand history, founder, product features, market area and other aspects of the advantages, so as to sort out and excavate the brand positioning. ▲ESAC Case 『4FUN VIS DESIGN』 4FUN Kunshan, a strategic cooperation with Elephant Sculpture Art Company(ESAC), was established with the idea that in the busy city, people are busy with work and study, and they are eager for happiness, innovation and endless fun, and that leisure and entertainment is a relaxing agent in the tense rhythm of life. Starting from the brand definition, 4FUN integrates a four-dimensional brand matrix of food, fashion, fantasy and fun, corresponding to four functional modules - bar area, billiard area, VR experience area and digital sports area. ▲ESAC Case 『4FUN VIS DESIGN』   Visual externalization After the brand positioning is clearly defined, the brand content is carried through visualization. The brand LOGO, concept and other copywriting content is presented in the design style favored by the target group, which brings consumers closer to the brand and enhances the affinity.   Introducing products and spatial environments ▲Grand Orient Wax Art Case 『4FUN VIS DESIGN』 Once the brand system, planning and vision are established, it is important to channel them into the product, space and environment. This is also emphasized in the space before the preparation and decoration of good brand planning and design reasons. Many customers in the pursuit of cost-effective, save the cost of decoration there is a misunderstanding that the effect of the brand design input is not intuitive, in fact, the brand design is from the early visual highlighting the atmosphere of the space and brand tone, rather than relying on expensive and luxurious decorative materials.   Brand empowerment and whole industry chain output After completing the brand planning, visual design and space introduction, the brand design also has to do a good job for the customer from 0 to 1 after building the brand structure from 1 to 10, that is, brand empowerment and the whole industry chain content output. Including pre-opening space materials (posters, hanging flags, decorative displays, etc.) and promotional materials, as well as post-opening event materials, gifts, cultural and creative products, etc.     Brand IP is critical to business empowerment There is no absolute best brand IP The key lies in finding the most suitable and target market

Indoor playgrounds play a crucial role in ensuring children have a safe and entertaining environment to play and explore. As the owner or operator of a Family Entertainment Center (FEC), you must prioritize creating an engaging and safe indoor playground design to attract families and ensure their children have a memorable experience. In this article, we will provide you with valuable design tips and insights on how to create an exciting and safe environment for children in your FEC. Consider the Age Group of Your Target Audience When designing an indoor playground for your FEC, it is essential to consider the age group of your target audience. Different age groups have varying needs and requirements when it comes to play equipment and play areas. For example, toddlers and young children require soft play areas with low platforms and gentle slides, while older children may enjoy more challenging obstacles and climbing structures. To cater to a wide range of age groups, consider creating different play zones within your indoor playground, each designed to meet the needs of specific age groups. This approach will ensure that children of all ages can enjoy a safe and engaging play experience tailored to their abilities and interests. Ensure Safe and Durable Play Equipment Safety should be a top priority when designing an indoor playground for your FEC. Ensure that all play equipment and structures meet safety standards and are regularly inspected and maintained to prevent accidents and injuries. Choose play equipment made from high-quality, durable materials that can withstand heavy use and wear over time. When selecting play equipment for your indoor playground, consider factors such as fall height, spacing between components, and safety surfacing to minimize the risk of falls and collisions. Additionally, incorporate soft and padded surfaces in play areas to cushion falls and reduce the impact of accidents. Create Interactive and Engaging Play Experiences To create an engaging indoor playground environment, incorporate interactive and hands-on play experiences that stimulate children's creativity and imagination. Consider adding themed play structures, sensory play elements, and interactive games that encourage active play and social interaction among children. Design play areas that promote physical activity and movement, such as climbing walls, obstacle courses, and balance beams. Include elements that engage children's senses, such as musical instruments, tactile play panels, and visual effects to provide a multi-sensory play experience. Maximize Space and Layout Efficiency When designing your indoor playground, make the most of the available space in your FEC to create a layout that maximizes play opportunities and flow. Consider the traffic flow and circulation within the indoor playground to prevent congestion and ensure a smooth and seamless play experience for children and parents. Utilize vertical space by incorporating multi-level play structures, slides, and climbing elements to maximize play opportunities within a limited footprint. Create designated play zones for different activities, such as active play areas, quiet play areas, and imaginative play areas, to cater to children's diverse play preferences. Incorporate Themed Play Areas and Interactive Features To enhance the overall indoor playground experience for children and families, consider incorporating themed play areas and interactive features that create a cohesive and immersive play environment. Choose a unifying theme or concept for your indoor playground design, such as a jungle adventure, underwater world, or outer space exploration, to spark children's imagination and curiosity. Create themed play structures, playhouses, and play elements that reflect the chosen theme and create a sense of wonder and excitement for children. Incorporate interactive features such as digital games, projection mapping, and augmented reality experiences to add an extra layer of engagement and entertainment to your indoor playground. In conclusion, designing an engaging and safe indoor playground for your FEC requires careful planning, creativity, and attention to detail. By considering the age group of your target audience, ensuring safe and durable play equipment, creating interactive play experiences, maximizing space and layout efficiency, and incorporating themed play areas and interactive features, you can create a memorable and enjoyable play environment for children and families. Implement these design tips and strategies in your indoor playground to attract more visitors, enhance customer satisfaction, and create lasting memories for your guests.

Planning and designing a family entertainment center can be an exciting and challenging task. With so many factors to consider, from layout to attractions, it's essential to choose the best design for your venue to ensure a successful business. In this article, we will explore various factors to consider when choosing a family entertainment center design that will appeal to your target audience and set you apart from the competition. Understanding Your Target Audience Before diving into the design process, it's crucial to understand your target audience. Consider the demographics of your local area, including age groups, income levels, and interests. Are you targeting families with young children, teenagers, or a mix of both? Understanding your audience will help you tailor your entertainment center design to meet their needs and preferences. For example, if you are catering to families with young children, you may want to include a soft play area, kid-friendly rides, and interactive games. On the other hand, if you are targeting teenagers, you may want to focus on high-energy attractions like laser tag, arcade games, and virtual reality experiences. Choosing the Right Attractions The attractions you offer at your family entertainment center will play a significant role in determining its success. When selecting attractions, consider a mix of both classic favorites and trending experiences. Look for rides and games that appeal to your target audience and provide a variety of options to cater to different interests. Consider incorporating interactive elements, such as touch screens, motion sensors, and augmented reality, to enhance the overall experience for your guests. Additionally, make sure to choose attractions that are age-appropriate and safe for all visitors. Designing an Engaging Layout The layout of your family entertainment center is critical to creating an immersive and engaging experience for your guests. When designing your venue, consider the flow of traffic, sightlines, and accessibility to different attractions. Make sure to create distinct zones within your entertainment center, such as a food court, retail area, and party rooms, to cater to different needs and preferences. Consider incorporating theming and theming elements throughout your venue to create a cohesive and memorable experience for your guests. Whether you choose a futuristic space theme, a tropical paradise, or a retro arcade vibe, make sure that your design is consistent and enhances the overall atmosphere of your entertainment center. Creating a Safe and Clean Environment Safety and cleanliness should be top priorities when designing your family entertainment center. Make sure to comply with all local regulations and safety standards, including fire codes, building codes, and health regulations. Design your venue with clear pathways, signage, and emergency exits to ensure the safety of your guests in case of an emergency. Additionally, invest in high-quality cleaning equipment and procedures to maintain a clean and sanitary environment for your guests. Regularly inspect and maintain your attractions to ensure they are safe and in good working condition. Embracing Technology In today's digital age, technology plays a significant role in shaping the entertainment industry. Consider incorporating cutting-edge technology into your family entertainment center to enhance the guest experience and set yourself apart from the competition. From virtual reality simulators to interactive gaming systems, there are endless possibilities to incorporate technology into your venue. Consider adding touch screens for interactive menus, mobile apps for ticketing and reservations, and RFID wristbands for cashless payments and access control. By embracing technology, you can create a seamless and immersive experience for your guests that will keep them coming back for more. In conclusion, choosing the best family entertainment center design for your venue requires careful planning and consideration. By understanding your target audience, selecting the right attractions, designing an engaging layout, creating a safe and clean environment, and embracing technology, you can create a successful and unforgettable entertainment experience for your guests. Whether you're starting from scratch or looking to revamp your existing venue, following these tips will help you create a family entertainment center that stands out and attracts visitors of all ages.

Introducing an innovative family entertainment center (FEC) design is an exciting venture for any entrepreneur looking to create a unique and engaging experience for their customers. With the rise of experiential entertainment, FECs have become increasingly popular as a destination for families and friends to spend quality time together. In this article, we will explore different aspects of designing a successful FEC that caters to a wide range of preferences and ages. From layout and theming to technology integration and customer service, we will provide insights and tips to help you create a thriving business that stands out in the competitive entertainment industry. Creating a Welcoming and Engaging Environment When designing an FEC, it is essential to create a welcoming and engaging environment that appeals to your target demographic. Consider the overall layout of your space and how it can maximize customer flow and interaction. The design should be aesthetically pleasing and functional, with clearly defined areas for different activities such as arcade games, laser tag, indoor playgrounds, and dining options. Incorporating vibrant colors, playful themes, and comfortable seating arrangements can enhance the overall atmosphere and encourage guests to stay longer and return for future visits. Theming and Immersive Experiences Theming plays a crucial role in creating an immersive experience for your guests and setting your FEC apart from competitors. Whether you choose a specific theme such as a jungle adventure, outer space, or a retro arcade, consistency is key in creating a memorable and cohesive experience. Consider incorporating themed decorations, props, and interactive elements throughout your facility to transport guests to a different world. From staff uniforms to menu items, every detail should reflect your chosen theme and enhance the overall customer experience. Technology Integration and Interactive Attractions Incorporating the latest technology and interactive attractions can elevate the entertainment experience at your FEC and appeal to tech-savvy customers. Consider implementing virtual reality (VR) games, augmented reality (AR) experiences, motion simulators, and interactive touchscreen displays to engage guests in new and exciting ways. Technology can also streamline operations, provide valuable data insights, and enhance customer interactions through mobile apps, online bookings, and digital signage. By staying updated on the latest trends and innovations in entertainment technology, you can create a cutting-edge FEC that keeps guests coming back for more. Food and Beverage Offerings Food and beverage offerings play a significant role in enhancing the overall guest experience at an FEC. Whether you choose to offer a full-service restaurant, a concession stand, or a snack bar, it is essential to provide a variety of menu options to cater to different tastes and dietary preferences. Consider partnering with local vendors, creating themed menu items, or offering special promotions to entice guests to dine at your facility. High-quality food, prompt service, and a clean dining environment can leave a lasting impression on customers and encourage repeat visits. Customer Service and Staff Training Exceptional customer service is vital to the success of any entertainment business, including an FEC. From the moment guests walk through the door to the time they leave, every interaction should be friendly, helpful, and efficient. Hiring and training staff who are passionate about creating memorable experiences for guests can set your FEC apart from the competition. Consider implementing a customer feedback system, offering loyalty programs, and hosting special events or birthday parties to foster a sense of community and loyalty among your customers. By prioritizing customer satisfaction and investing in staff training, you can build a strong reputation and loyal customer base for your FEC. In conclusion, designing an innovative family entertainment center requires careful planning, creativity, and attention to detail. By focusing on creating a welcoming and engaging environment, incorporating themed and immersive experiences, integrating technology, providing exceptional food and beverage offerings, and prioritizing customer service, you can create a successful FEC that delights guests of all ages. Stay updated on industry trends, listen to customer feedback, and continue to innovate to ensure that your FEC remains a top destination for fun and entertainment. With the right strategies and a passion for creating memorable experiences, your FEC can become a beloved destination for families and friends to enjoy quality time together.

Family entertainment centers are a popular destination for families looking to spend quality time together and have fun. However, the success of a family entertainment center relies heavily on its design. A well-thought-out design can create a welcoming and enjoyable atmosphere that keeps customers coming back for more. In this article, we will explore why family entertainment center design is critical for business success and how it can impact the overall customer experience. The Importance of Family Entertainment Center Design The design of a family entertainment center plays a crucial role in attracting customers and keeping them engaged. A well-designed center can create a memorable experience for visitors and encourage repeat business. From the layout of the facility to the choice of colors and furniture, every aspect of the design should be carefully considered to enhance the overall customer experience. One of the key benefits of a well-designed family entertainment center is that it can help create a welcoming and inviting atmosphere. When customers enter the center, they should immediately feel comfortable and excited about the activities that await them. A well-designed space can also help customers navigate the facility more easily, making it easier for them to find their way around and explore all the different attractions. Creating a Fun and Engaging Environment A family entertainment center should be a place where visitors can let loose, have fun, and create lasting memories. The design of the center should reflect this sense of fun and excitement, from the choice of colors and decor to the layout of the attractions. By creating a fun and engaging environment, family entertainment centers can attract more customers and keep them coming back for more. In addition to creating a fun environment, family entertainment center design should also focus on providing a variety of activities and attractions for visitors to enjoy. Whether it's arcade games, mini-golf, laser tag, or indoor playgrounds, the center should offer a diverse range of options to cater to customers of all ages and interests. By providing a wide range of activities, family entertainment centers can appeal to a broader audience and increase their chances of success. Maximizing Revenue and Profits Effective design can also play a significant role in maximizing revenue and profits for family entertainment centers. By strategically placing attractions, concessions, and merchandise throughout the facility, centers can encourage customers to spend more money and increase their overall profits. For example, placing a snack bar near the entrance or exit can entice customers to purchase food and drinks as they enter or leave the center, generating additional revenue. Furthermore, the design of a family entertainment center can help create opportunities for upselling and cross-selling. By strategically placing merchandise near popular attractions or offering package deals on activities, centers can encourage customers to spend more money and upgrade their experiences. This not only increases revenue for the center but also enhances the overall customer experience by providing more value for their money. Enhancing Safety and Security Safety and security are paramount concerns for family entertainment centers, and the design of the facility should prioritize the well-being of customers and staff. From ensuring proper lighting and visibility to implementing clear signage and emergency procedures, every aspect of the design should contribute to a safe and secure environment. By investing in the right security measures and safety protocols, family entertainment centers can build trust with their customers and create a positive reputation for their business. Additionally, the layout and design of a family entertainment center should also consider the needs of different age groups and abilities. For example, the center should be easily accessible for customers with disabilities, with appropriate ramps, handrails, and other accommodations in place. By creating an inclusive and accessible environment, family entertainment centers can attract a more diverse range of customers and ensure that everyone can enjoy the experience. In conclusion, family entertainment center design is a critical factor in the success of the business. From creating a welcoming and engaging environment to maximizing revenue and profits, the design of the center can make a significant impact on the overall customer experience. By focusing on creating a fun, safe, and inclusive space for visitors, family entertainment centers can attract more customers, keep them coming back for more, and ultimately achieve long-term success in the industry.