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Magic City | Xincui Island Chill, IP Fusion Party
Background of the story
In the age of highly advanced technology
Humans and machines live in harmony
Trendy sports have become a popular cultural phenomenon
A trendy sports hall called “New Dui Island” was born.
It's a playground for kids and adults
It's also a mecca for trendy sports
Minew is an AI technology with
AI technology meow with super sports energy.
is also the guardian of Xindui Island.
......
Welcome to the new Diocesan island, the entire Chao play sports hall area of 5000 square meters, to the Chao play culture as the core, social sports as a carrier, both healthy founding fashion concept, to create a multi-form operation.
The mainstream IP image of the brand gives the space story theme, character traits and other content attributes, to create an exclusive future tide play sports hall.
▲ Site live video
The brand positioning of the new Diocesan Island is based on the trend of playing sports, and integrating the contents of Netflix project, leisure bar, party and so on, to create a new one-stop eating, drinking and playing landmark in Shanghai.
▲ Shanghai Xincui Tide Sports Pavilion Plan
The designers subdivided the 5,000㎡ space and set up a simple and easy-to-understand pedestrian flow line so that visitors can easily understand what the project consists of, with a collection of more than 20 kinds of projects such as storage room, stage, e-sports, physical games, bowling, billiards, 5D theater, real CS, bumper cars, karting, sports grids, shooting, and unpowered paradise.
Designer around the brand LOGO and mascot elements design, extend the brand visual application, from space to objects, to create a high degree of uniformity and standardization, so that the brand's overall visual more thematic sense and sense of story.
Brand Logo
▲ VIS Design for Shanghai Xincui Island Tide Sports Hall
New Diaspora's logo is based on the name, industry, and style of thought positioning, LOGO design is based on the text, the font connection and the edge of the change and cut processing, more mechanical and futuristic tone.
Brand Mascot
▲ VIS Design for Shanghai Xincui Island Tide Sports Hall
Designed on the basis of a cat, combining elements of technology and robotics, the name MINEW combines the words “mine” and “new”, symbolizing that The name [MINEW] combines “mine” and “new”, symbolizing that it is a good companion for everyone, and also represents the innovation and uniqueness of New Diaspora.
▲ VIS Design for Shanghai Xincui Island Tide Sports Hall
At the same time, “mi” also stands for “mi” for cat, and “new” harmonizes with “6” (666, meaning someone or something is great). (666, describing someone or something very powerful), in the game, when the player's performance exceeds the general ability, other players will also hit 666 in the dialog box to express their admiration, so the mascot chest has a “06” code.
Extended Design Applications
▲ VIS Design for Shanghai Xincui Island Tide Sports Hall
Around the LOGO and mascot elements, extend the design to objects and space, so that the brand vision to maintain a high sense of unity and a sense of thematic storytelling, to enhance brand recognition.
What are the attractions of a new social landmark that offers a one-stop solution for eating, drinking and socializing? Let's explore together.
doorway
The door header adopts a minimalist design style, with smooth and clean lines outlining its outline, highlighting an ultimate beauty of simplicity. The choice of the main material focuses on the understated presentation of texture and luster, creating a serene and elegant atmosphere.
▲ Shanghai Xincui Tide Sports Pavilion
The large glass window with IP modeling becomes the focal point of the entire door, transparent glass material not only allows the internal space and the external environment cleverly connected to each other, increasing the sense of transparency and openness of the space, but also for the display of the interior of the wonderful content to provide a window, so that it is like a mysterious and seductive art box, attracting people to come and find out what is going on.
helpdesk
▲ Shanghai Xincui Tide Sports Pavilion
The service counter is metallic in color, with yellow and blue light strips interspersed throughout. When the lights are on, they cast a unique light effect on the metallic backdrop, creating a whimsical and contemporary atmosphere.
IP Landscape Point
▲ Shanghai Xincui Tide Sports Pavilion
IP Landscape Point is like a marvelous existence from the future. Presented in the shape of a space capsule, the metallic shell flashes with mysterious light, as if carrying infinite fantasies. The brand mascot is in the space capsule, cute and dynamic. The design has its own gravitational pull and has become a popular choice for Netflix, adding a surreal charm to the space.
Bowling ball
▲ Shanghai Xincui Tide Sports Pavilion
The bowling area is full of technology and energetic atmosphere. The linear light bar on the ceiling is like a speeding ray of light that extends in lines overhead, guiding the direction of movement.
Billiard area
▲ Shanghai Xincui Tide Sports Pavilion
The water ripples on the ceiling design, like a dynamic water flow slowly in the air, rippling out layers of delicate ripples, changing light and shadow gives the space a fantastic sense of movement.
Digital Motion Games
▲ Shanghai Xincui Tide Sports Pavilion
The digital sports and games area will be unified visual management of equipment modules, creating a highly organized and visually striking scene. The outer frame is unified metal using a sense of science and technology full of silver gray, unified logo, enhance the overall aesthetic degree.
Darts game
The darts area follows a simple tone with a metallic background and magenta-colored ambient lighting as decoration, creating a serene and focused atmosphere that allows visitors to fully immerse themselves in darts competition.
Video game
▲ Shanghai Xincui Tide Sports Pavilion
The minimalist background is laid out in solid colors and accented only by the use of simple geometric shapes. The open space is airy and well-lit. The seating layout is flexible. The gaming equipment is well organized and sparkles with technology.
Bumper car
▲ Shanghai Xincui Tide Sports Pavilion
The line decoration on the ground is dynamic and meandering, like a bouncing melody guiding the trajectory of the bumper cars. The colorful lights on the ceiling reflect each other, constantly changing colors and light, rendering the whole space like a dream, adding infinite charm to the fierce collision.
Kart racing
▲ Shanghai Xincui Tide Sports Pavilion
The classic black and white checkerboard is neatly spread out on the columns and the edge of the track, and the ceiling uses a linear light box layout with a visual feeling of speed, together with the red and yellow colored flags as the embellishment, forming a strong sense of visual impact.
Real CS
▲ Shanghai Xincui Tide Sports Pavilion
Green lighting like an eerie jungle light pervades the entire venue, creating a mysterious and tense atmosphere. Minimalist ducking walls are staggered, their simple geometric shapes are not obtrusive but effective in providing cover for participants.
No Power Paradise
▲ Shanghai Xincui Tide Sports Pavilion
Lighting strips are used to decorate the outer frame of the equipment, the aerial expansion is like a challenging path for the brave, the trampoline seems to be an energetic jumping stage, the slide is like a fast channel, and the climbing is a brave mountain peak, which together constitute this charming world of joy.
capsule recuperation capsule
▲ Shanghai Xincui Tide Sports Pavilion
The capsule lounge has a unique triangular shaped ceiling, adding a sense of hierarchy to the space. The main body is modeled as a technological capsule, which is very futuristic. Configuration of the door curtain can effectively protect privacy, giving visitors an exclusive world, creating a quiet and comfortable rest atmosphere.
▲ Shanghai Xincui Tide Sports Pavilion
The party room is based on the cool sense of space technology, and the walls use metallic texture with the design of light boxes to create a space that seems to be in a sci-fi laboratory.
The interior space with soft lighting to create a warm and cozy chill atmosphere. Simple tables and chairs are neatly arranged with smooth lines and simple and generous shapes, and the low-key color highlights the texture, providing a comfortable resting place for people.
▲ Shanghai Xincui Tide Sports Pavilio
The stage carries the functions of audio-visual media playback and livehouse performances. When the lights are focused on the stage, the singers interpret various stories with their moving voices, as if bringing people into different emotional worlds, so that everyone who comes here can find inner peace and comfort in the music.The design of this case not only focuses on visual impact and functionality. It also focuses on the deep integration of user experience
Project Information
Project Name: New Diocesan Tide Play Sports Hall Project
Location: 3rd Floor, Wanjia Commercial Plaza, Shanghai, China
Project Area: 5000m²
Services: Design + Construction
Completion Date: July 25, 2024
Planning Designer: Zhong Qian
Creative Designer: Yang Qijun
Graphic Designer: Huang Yinglin, Li Guangli
Designer for construction deepening: Lan Wenrui, Zhang Chi
Project Manager: Zhong Qian
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