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The City of Yuekong Hardcore hangout in Shenzhen
01
NEWS
The City of Yuekong
Hardcore hangout in Shenzhen
Unlock the new realm of urban entertainment and experience the charm of future games! Located in the bustling city of Yuekong City, the brand opened on July 20, the new landmark of Shenzhen's hip and cool social life was completed!
▲ opening scene
The opening of Yuekong City was a hot one, and the scene was crowded and bustling. The brand also prepared performance programs and interactive games, which pushed the atmosphere of the scene to a climax.
▲ opening scene
02
CASE
How to be in a Tier 1 City
Steal Traffic?
Shenzhen, as an ace first-tier city, is a huge traffic pool in itself. Data show that the proportion of leisure and fun people aged 20-35 in Shenzhen can reach 72%, which ranks first among all cities in China.
Also coinciding with the summer vacation, the heat of summer tours continues to rise. With the opening of the Shenzhen-Zhongshan Corridor, Shenzhen's popularity continues to increase. In addition, Shenzhen focuses on creating the “Shenzhen is possible” city cultural tourism program. At the same time, the release of “cultural tourism in Shenzhen” small program, “Shenzhen's 100 possibilities” cultural tourism guide, so that tourists in Shenzhen travel more convenient.
Since the traffic in Shenzhen is so huge, how to gain a foothold in a first-tier city? How to grab the traffic in the environment of the inner volume and become the new generation of traffic king? Freshness is the key.
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NEWS
City of Pleasant Air
Enhanced atmosphere defines new space
When it comes to interior design, the freshness brought by the space can quickly attract visitors' attention and leave a deep first impression. Through innovative layouts, color schemes and use of materials, users' curiosity and desire to explore can be stimulated, increasing the interactivity and interest of the space.
▲Elephant art case landing real shot
How to do the freshness? You can start by reinforcing the atmosphere, with the IP + theme duo launching the new world of video games!
IP pulls storytelling to enhance immersive experiences
The designers have developed a storytelling approach to the space, which combines IPs to create a dimension-breaking universe and provide visitors with an immersive and immersive experience.
▲Elephant Art Case Design Effect
In order to enhance the situational experience, the designers developed a spatial story: in the year 4202, a city in the sky above the Earth, the “City of Joy”, with advanced technology, complete ecology, and punk-mechanical decorations, appeared. “The city came to the Earth to bring happiness to human beings and to collect “happy” energy.
▲Elephant art case landing real shot
Kitsune (IP character), the guardian of the “City of Pleasure”, also appeared in front of the human race with the collection of “Pleasure” energy.
Thematic formulas define new spaces
▲Elephant Art Case Design Effect
Elephant Art provided one-stop platform services from planning to planning, design, construction and delivery for “Shenzhen Yue Kong City”. At the beginning of the project, the designers used the fresh formula of “50% technological atmosphere + 30% exploration space + 20% urban ecology” to define the world of video games.
▲Elephant Art Case Planning and Design
To create a collection of leisure and entertainment, dance youth, speed, tide play party for one, through the way of sports + health + entertainment, to create a new space to release youthful vigor, work pressure.
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NEWS
The City of Pleasant Air
Creating a harmonious and unified space
In the planning of space, in order to reasonably utilize the space and create a harmonious and unified theme atmosphere, the designer has divided the space function into six major sections: City Center, Dancing Youth, Tide Party, Digital Simulation, Leisure and Entertainment, and Speed Racer.
▲Elephant Art Case Planning and Design
Color is the Key to Mechanical Cyberpunk
The space as a whole uses two main colors, ice blue and magenta, to create a dazzling visual atmosphere, adding a sense of cyberpunk theme atmosphere to the space.
▲Elephant Art Case Design Effect
Columns + ceilings are cleverly transformed into a punch point
In view of the site's multiple columns, the columns are beautified and decorated, linked with the ceiling, and the eye-catching disk shape is transformed into a net red card point in seconds.
▲Elephant Art Case Design Effect
In order to increase the visual harmony of the ceiling, the background of the ceiling, wiring, pipes and other locations are all treated with black paint to hide the clutter.
▲Elephant art case landing real shot
In addition, the treatment of ceiling molding + IP + social slogans gives the space a hip and cool social attribute.
Geometric Speech Adds Features
The space incorporates geometric elements, using circles, lines and squares as the main design language to create a unique spatial effect.
The circular elements create a smooth and harmonious atmosphere, reducing the sharpness of the space and making the overall environment more friendly and accommodating.
▲Elephant Art Case Design Effect
Smooth line design runs through the entire arcade, the line decoration on the wall, floor and ceiling not only enhances the sense of movement of the space, but also guides the customer's line of sight and direction of flow, creating a sense of speed and futuristic feeling.
▲Elephant art case landing real shot
In addition the application of squares brings a sense of order, while superimposed lighting color changes add a modern dynamic to the space.
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NEWS
Project landing
Speed up efficiency to ensure quality
In order to catch up with the summer vacation season, the Elephant Art project team refined the management of the construction process, speeding up and increasing efficiency and strictly controlling the construction period, and finally took 45 days to complete the whole process from entering the site to delivery.
Fine-tuned project management
The Elephant Art project team has effectively shortened the construction cycle and improved the construction efficiency while ensuring the quality of the project through such measures as refined project management, efficient communication, optimization of the construction plan, strict material management, dynamic monitoring of the progress, strengthening of quality control, improving the quality of the
▲Elephant art case landing real shot
Firefighting Requirements and Face Value Both
In terms of the materials used in the project, as the location is a shopping mall, the materials used should meet the fire safety requirements. In addition, in order to create the effect of future technology style, a large number of materials with metal texture is needed, in consideration of the aesthetic and consumer requirements, the project team provided Party A with a variety of fire-retardant effect of metal materials to choose.
▲Elephant art case landing real shot
IP + Theme
Enhanced Atmosphere Defines the World of Video Games
The city of Yuekong is hot in Shenzhen
▲Elephant Art case landing actual shooting video
Project Information
Project Name: Yuekong City Video Game World
Project Location: L388, 3rd Floor, Haiya Colorful City, Bao'an District, Shenzhen, China
Project area: 960 square meters
Project Service: Design+Construction
Completion time: 2024.7.10
Planning Designer: Lu Zhenlun
Creative Designer: Huo Jianchang
Graphic Designer: Ying Zijing
Designer of construction deepening: Wu Haiqi
Project Manager: Kang Gaozhong
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