Tropical Rainforest originated in Zhongshan City, Guangdong Province, registered in 2015, is one of the brands under Zhongshan Zhongzhuo Investment and Development Co. It is a large-scale indoor theme park that integrates animation, leisure, games, and educational derivative merchandise for fun and education. It has opened more than 20 directly-managed outlets in Guangdong, Hubei, Inner Mongolia and Hebei. 

Must Watch! How Brand Design and Brand IPization Play the “Strongest Voice” of Business Empowerment   ▲ESAC Case 『4FUN VIS DESIGN』 In today's competitive business world, the power of branding cannot be underestimated. Brands are not only the identity of enterprises and products, but also an important medium for establishing emotional connections with consumers and conveying values.   1 Brand Design The Importance of Brand Design In the field of brand building, brand IPization and brand design are gradually becoming core topics, how do they affect business development and how should they be effectively implemented? In this issue, let's review the in-depth answers to these questions given by He Yongqiang, Director & Design of Elephant Sculpture Art Company(ESAC), in the previous live broadcasts of the show. He Yongqiang Design Director 14 years in the amusement industry From enjoyment to creation   The role of brand vision in business In shopping scenarios, whether it's buying goods or going shopping, the factors that people pay attention to include product quality and price, while brand image and IP are also extremely critical. Because when you don't know the product or brand, brand image is the first impression, and it is an important factor to attract and impress consumers, and people are visual animals. ▲ESAC Case 『4FUN VIS DESIGN』 Brand design is the comprehensive creation and packaging of a brand through design means from brand fonts, colors, logos, super symbols to supporting graphics. This enables consumers to quickly identify products and projects in the market, and more accurately reach brand awareness, which in turn allows consumers to like and have emotional resonance, i.e. brand trust and loyalty.   Brand awareness in the current state of the market  In the Chinese market, the brand awareness of investors and customers is often not strong. Mr. He said that in the process of serving many customers and projects, he found that in the early stage of the project, most of the time and energy are spent on site selection, project selection, construction and decoration, space equipment procurement, etc., while the important part of branding design is often ignored by investors. In fact, a good project should be brand first, all the operational actions are for branding services. But very often, due to the busy opening, will be put in the space to build the energy and other aspects, and ignored the brand design.   2  Brand Design Design references for brand IPization ▲ESAC Case 『4FUN VIS DESIGN』 In the current and future market, brands tend to be IPized, IP means traffic, IP image is the image of brand intellectual property, the storage of cultural value, the visual externalization image of brand concept and value, and the free image spokesman and soul of the project. IP branding makes the brand and project more youthful and meets the current demand of entertainment and amusement industry.   Then, the following are generally used in the direction of design: Product Branding IP Taking m-beans and Michelin tires as examples, we analyze the charm of IP-based product branding. m-beans' unique image of colorful chocolate beans is closely linked to its brand, and consumers will immediately associate m-beans with the brand as soon as they see these colorful beans, which is not only based on the product itself, but also on the IP image it has carefully created. ▲Image Source Web Michelin Tire's cartoon character “Bebiden” is also deeply rooted in people's hearts. This cute white tire man image makes it easy for consumers to associate it with Michelin Tire's high quality and innovative technology when they see it, which gives the brand a unique emotional value. ▲Image Source Web In the current market, the problem of homogenization of IP image design is becoming increasingly serious, and a large number of brands are using common elements such as animals and cartoon characters, etc. The IPization of products can create unique IPs based on the characteristics of the products, which is a high-quality path for brands to break through the homogenization of competition.   Founder IP-ization ▲Image Source Web KFC and Lao Gan Ma are typical examples of founder IPization. The image of Colonel KFC has become an important symbol of the KFC brand. His kind smile, iconic white suit and bow tie convey the tradition, reliability and deliciousness of the brand. This deep integration of the founder's image with the brand has given KFC a high degree of brand recognition worldwide. ▲Image Source Web For Lao Gan Ma, the brand printed the image of its founder, Ms. Tao Huabi, on the product packaging. Ms. Tao's simple and tough image matches the brand spirit of Lao Gan Ma, conveying to consumers the brand's concept of integrity and quality first. This way of integrating the founder's spirit and philosophy into the brand through IP creation injects the brand with unique charisma and is a valuable direction for brand IP design.   Brand name and brand name IP-ization ▲Image Source Web Xiaoming Tongxue and Wangzai Milk are classic examples of this direction. The brand name “Xiaoming Tongxue” has a strong affinity and sense of image, and by visualizing it as a cute and energetic student image, it further strengthens the brand's emotional connection with young consumers. ▲Image Source Web The image of the little boy of Wangzai Milk is a household name. His big eyes, bright smile and iconic red clothes are closely linked to the brand name and have become the core visual element of the brand.   grafting of cultural matrices  When a brand encounters difficulties in finding the right direction for its IP image, cultural mother grafting is a highly innovative approach. Take WeChat Pay's launch of electronic red envelopes during the Chinese New Year as an example. Sending red envelopes is a custom with deep emotional connotations in traditional Chinese culture, especially during the Chinese New Year period, when almost every household participates. ▲Image Source Web WeChat Pay skillfully captured this cultural matrix by launching the e-Red Envelope feature at this special point of the Spring Festival, combining traditional culture with modern technology. This initiative quickly triggered a wave of universal participation, which not only allowed a large number of users to accept and get used to using WeChat Pay in a short period of time, but also made WeChat Pay's brand image in the minds of users closely linked to the Chinese New Year red envelopes, a cultural imagery of joy and reunion.   3 Brand Design The process of full brand design Strategy phase: brand positioning and analysis Good branding begins with the strategy phase, which involves developing the positioning of the brand and the project. Through market analysis, research and analysis of similar projects and competitors, the brand's own characteristics are explored.  You can use a simple way to communicate with the client, so that the client can use three words to describe the biggest difference between it and the competitors, advantages and so on, such as brand history, founder, product features, market area and other aspects of the advantages, so as to sort out and excavate the brand positioning. ▲ESAC Case 『4FUN VIS DESIGN』 4FUN Kunshan, a strategic cooperation with Elephant Sculpture Art Company(ESAC), was established with the idea that in the busy city, people are busy with work and study, and they are eager for happiness, innovation and endless fun, and that leisure and entertainment is a relaxing agent in the tense rhythm of life. Starting from the brand definition, 4FUN integrates a four-dimensional brand matrix of food, fashion, fantasy and fun, corresponding to four functional modules - bar area, billiard area, VR experience area and digital sports area. ▲ESAC Case 『4FUN VIS DESIGN』   Visual externalization After the brand positioning is clearly defined, the brand content is carried through visualization. The brand LOGO, concept and other copywriting content is presented in the design style favored by the target group, which brings consumers closer to the brand and enhances the affinity.   Introducing products and spatial environments ▲Grand Orient Wax Art Case 『4FUN VIS DESIGN』 Once the brand system, planning and vision are established, it is important to channel them into the product, space and environment. This is also emphasized in the space before the preparation and decoration of good brand planning and design reasons. Many customers in the pursuit of cost-effective, save the cost of decoration there is a misunderstanding that the effect of the brand design input is not intuitive, in fact, the brand design is from the early visual highlighting the atmosphere of the space and brand tone, rather than relying on expensive and luxurious decorative materials.   Brand empowerment and whole industry chain output After completing the brand planning, visual design and space introduction, the brand design also has to do a good job for the customer from 0 to 1 after building the brand structure from 1 to 10, that is, brand empowerment and the whole industry chain content output. Including pre-opening space materials (posters, hanging flags, decorative displays, etc.) and promotional materials, as well as post-opening event materials, gifts, cultural and creative products, etc.     Brand IP is critical to business empowerment There is no absolute best brand IP The key lies in finding the most suitable and target market

Family entertainment centers are popular destinations for people of all ages looking for a fun-filled day out. If you're considering starting a family entertainment center of your own, there are several key considerations you should keep in mind to ensure the success of your business. From choosing the right location to offering a diverse range of activities, every decision you make will impact the overall appeal of your center. In this article, we will discuss some essential factors to consider when planning your family entertainment center solutions. Location One of the most critical aspects of a successful family entertainment center is its location. Choosing the right location can significantly impact the footfall and ultimately the revenue of your center. When selecting a location, consider factors such as accessibility, visibility, and the demographics of the area. Ideally, you want to choose a location that is easily accessible by both car and public transportation and is in a high-traffic area. Additionally, look for a location that is visible from the road, as this can attract passersby to stop by and check out your center. Facilities and Activities To attract a wide range of customers, it's essential to offer a diverse range of facilities and activities at your family entertainment center. Consider including attractions such as arcade games, mini-golf, laser tag, trampoline parks, and indoor playgrounds. It's also a good idea to offer birthday party packages and group events to attract families looking to celebrate special occasions. By offering a variety of activities, you can cater to different age groups and interests, making your center a one-stop-shop for family entertainment. Food and Beverage Options Food and beverage options can greatly enhance the overall experience for guests visiting your family entertainment center. Consider including a snack bar or cafe where guests can purchase refreshments and snacks during their visit. Offering a range of food options, including healthy choices for health-conscious guests, can help increase customer satisfaction and encourage them to stay longer at your center. Additionally, consider partnering with local food vendors or restaurants to offer a wider selection of food options to your guests. Safety and Security Safety should be a top priority at your family entertainment center to ensure the well-being of your guests. Implementing strict safety protocols and regularly inspecting equipment and facilities can help prevent accidents and injuries. Consider hiring trained staff to monitor activities and ensure that guests are following safety guidelines. Additionally, installing security cameras and alarms can help deter theft and vandalism, providing a safe and secure environment for everyone visiting your center. Marketing and Promotion Effective marketing and promotion are essential for attracting customers to your family entertainment center. Consider using a mix of traditional and digital marketing strategies to reach your target audience. Utilize social media platforms to engage with customers, promote special events, and offer discounts and promotions. Collaborate with local businesses, schools, and community organizations to promote your center and attract new customers. Consider hosting special events, themed nights, and holiday promotions to keep guests coming back for more fun and excitement. In conclusion, starting a family entertainment center can be a rewarding venture if done right. By carefully considering factors such as location, facilities, food and beverage options, safety and security, and marketing and promotion, you can create a successful and thriving business that will appeal to families looking for a fun and memorable experience. Remember to continuously assess and adapt your strategies based on customer feedback and market trends to ensure the long-term success of your family entertainment center.

Are you a business owner looking to attract families and boost your revenue? Designing the perfect Family Entertainment Center (FEC) can be the key to drawing in customers and keeping them coming back for more. From considering the layout to choosing the right attractions, every detail plays a crucial role in the success of your FEC. In this article, we will discuss the importance of a well-thought-out FEC design and provide tips on how you can create an inviting space that caters to families of all ages. Choosing the Right Location Location is everything when it comes to business success, and the same applies to FECs. Selecting a prime spot for your center can make or break its profitability. Consider proximity to residential areas, schools, shopping centers, and other family-friendly attractions. Accessibility and parking availability are also essential factors to keep in mind. Make sure your FEC is easy to find and has ample parking space to accommodate the influx of visitors. When choosing a location, also consider the demographics of the area. Understanding the population's age, income level, and interests can help you tailor your FEC's offerings to meet the needs and preferences of your target market. By conducting thorough market research, you can ensure that your FEC is positioned for success from the start. Creating an Engaging Layout The layout of your FEC plays a significant role in how visitors perceive and interact with your space. A well-designed layout should be both functional and visually appealing. Consider zoning different areas for specific activities, such as arcade games, toddler play areas, and party rooms. Clear signage and wayfinding elements can help guests navigate your FEC effortlessly and discover all the attractions you have to offer. Incorporate seating areas throughout your FEC to provide families with places to rest and socialize. Comfortable seating encourages guests to stay longer, increasing the chances of them spending more money on food, beverages, and additional activities. Additionally, strategically placed seating can offer parents a vantage point to supervise their children while they play, enhancing the overall guest experience. Choosing the Right Attractions The attractions you choose for your FEC are the heart of your business. From arcade games and laser tag to mini-golf and trampoline parks, the options are endless. When selecting attractions, consider the interests and preferences of your target audience. Offering a diverse range of activities ensures that there is something for everyone, increasing the likelihood of repeat visits and word-of-mouth referrals. Investing in high-quality attractions is crucial to creating a memorable experience for your guests. Ensure that your equipment is well-maintained, up to date, and safe for all ages. Regularly rotating or updating attractions can also keep your FEC fresh and exciting, encouraging visitors to return to see what's new. Creating a Family-Friendly Atmosphere Creating a welcoming and family-friendly atmosphere is essential for the success of your FEC. Consider implementing policies and procedures that prioritize guest safety and satisfaction. Train your staff to provide excellent customer service and create a positive experience for every visitor. Additionally, cleanliness and maintenance are key to ensuring that your FEC remains a desirable destination for families. Offering amenities such as a café or snack bar can enhance the overall guest experience and increase revenue opportunities. Providing food and beverage options allows families to refuel and relax without having to leave your FEC. Consider offering a variety of healthy and indulgent options to cater to different tastes and dietary preferences. Marketing and Promotions Even the best-designed FEC will struggle to attract customers without effective marketing and promotion strategies. Create a comprehensive marketing plan that includes digital and traditional advertising, social media campaigns, and community outreach efforts. Utilize targeted promotions and discounts to attract new customers and encourage repeat visits. Engage with your local community by hosting events, partnering with schools and businesses, and participating in local festivals and fairs. Building relationships with neighboring organizations can help increase awareness of your FEC and generate positive word-of-mouth referrals. Consider offering special packages for birthday parties, group events, and corporate outings to attract larger groups of guests. In conclusion, designing a successful Family Entertainment Center requires careful planning, attention to detail, and a deep understanding of your target market. By choosing the right location, creating an engaging layout, selecting the right attractions, fostering a family-friendly atmosphere, and implementing effective marketing strategies, you can set your FEC up for success. Remember to continually evaluate and adapt your FEC's offerings to meet the evolving needs and preferences of your guests. With the right design and a focus on customer satisfaction, your FEC can become a beloved destination for families in your community.

Are you thinking about starting your own theme park project? Whether you're dreaming of opening a small local amusement park or planning a massive destination theme park, this guide is here to help you navigate the exciting world of theme park planning and design. From conceptualizing your park's theme to selecting the right rides and attractions, we'll cover everything you need to know to ensure the success of your project. Theme Park Concept Development The first step in planning a successful theme park project is to develop a strong and cohesive theme. Your theme will determine the overall design and atmosphere of your park, so it's crucial to choose one that resonates with your target audience. Consider what sets your park apart from others in the industry and how you can create a unique and memorable experience for your guests. Think about the story you want to tell and how you can bring that story to life through immersive environments, themed rides, and interactive experiences. Engage with a team of creative designers and consultants who can help you brainstorm ideas and develop a cohesive concept that will resonate with visitors of all ages. Determining Park Layout and Ride Selection Once you have established a strong theme for your park, it's time to start thinking about the layout and design of your attractions. Consider the size and shape of your property, as well as any natural features or obstacles that may impact the layout of your park. Work with architects and engineers to create a functional and efficient design that maximizes the use of space and creates a seamless flow for guests. When selecting rides and attractions, think about the demographics of your target audience and how you can offer a diverse range of experiences to appeal to a wide range of visitors. Consider factors such as thrill level, capacity, and accessibility when choosing rides and attractions that will complement your park's theme and appeal to your target market. Creating Immersive Environments One of the most important aspects of successful theme park design is creating immersive environments that transport guests to another world. Use theming, landscaping, lighting, and sound design to create an immersive and engaging atmosphere that enhances the overall guest experience. Consider how you can use theming to tell a story and create a cohesive and immersive environment throughout your park. Pay attention to details such as signage, architecture, and theming elements that help create a sense of place and establish a strong connection with your park's theme. Engage with experienced theming designers and consultants who can help you bring your vision to life and create a truly immersive and memorable experience for your guests. Planning for Operations and Guest Experience As you plan your theme park project, it's essential to consider the operational and guest experience aspects of your park. Think about how guests will flow through your park, how you will manage crowds and queues, and how you will provide efficient and quality guest services. Develop a comprehensive operations plan that outlines staffing requirements, safety procedures, and maintenance schedules to ensure that your park runs smoothly and efficiently. Consider how you can enhance the guest experience through amenities such as food and beverage options, retail shops, and entertainment offerings that complement your park's theme and provide additional value to your guests. Pay attention to details such as cleanliness, safety, and guest satisfaction to create a positive and memorable experience that will keep guests coming back for more. Marketing and Promotion Strategies Once your theme park project is complete, it's time to start thinking about how you will attract visitors and generate buzz for your new park. Develop a comprehensive marketing and promotion strategy that includes a mix of traditional and digital marketing tactics to reach your target audience and drive attendance. Consider partnering with travel agencies, tour operators, and online travel platforms to promote your park to a wider audience and attract visitors from near and far. Use social media, influencer marketing, and email campaigns to engage with your target market and create excitement around your park's opening. Consider hosting special events, promotions, and partnerships to generate buzz and create a sense of urgency among potential guests. By implementing a strategic and well-rounded marketing plan, you can maximize attendance and ensure the success of your theme park project. In conclusion, planning and designing a successful theme park project requires careful consideration, creative vision, and strategic planning. By focusing on developing a strong theme, selecting the right rides and attractions, creating immersive environments, planning for operations and guest experience, and implementing effective marketing strategies, you can create a unique and memorable theme park that will attract visitors and provide a fun and exciting experience for guests of all ages. Whether you're starting a small local park or planning a large-scale destination attraction, following these key steps will help you navigate the complex world of theme park planning and design and ensure the success of your project.