Title: Beat the class flavor! Microbrewing is the new “food” trend, and the first store in Magic City is irresistible!

Title: Beat the class flavor! Microbrewing is the new “food” trend, and the first store in Magic City is irresistible!

▲Elephant Art Case-Daru Cool Sports Dining Bar

Escape the hustle and bustle of the city

Exercise, Food & Drink

A powerful way to beat the taste of work

TAROKO - TAROKO Sports Bar & Grill

The first of its kind in the Magic City

 TAROKO 

How did a sports bar suddenly take off in a first-tier city?

Let  life  be beautiful

LOVE SPORTS

HAPPINESS

▲Elephant Art Case-Daru Cool Sports Dining Bar

Sports + food + socializing, sports dining bars have gradually emerged in some first-tier cities and developed regions, and it turns out that there are these factors behind the boost:

 Growth in consumer demand 

Residents of first-tier cities are generally better educated and attach greater importance to health. Sports dining bars integrate food and sports elements to meet the demand for moderate exercise while enjoying food, a healthy lifestyle that fits with their consumer attitudes.

▲ Elephant Art Case-Daru Cool Sports Dining Bar

With the fast pace of work and life in first-tier cities, people have a strong need to socialize.There is a need for diverse socializing venues. Sports Dining Bar not only provides food and beverage services, but also has entertainment and sports facilities, providing a social space where people can exercise and communicate at the same time, meeting the needs of young people's gatherings, team building and other social activities.

 Competitive advantage in the market 

▲Elephant Art Case-Daru Cool Sports Dining Bar

The competition in the catering market in first-tier cities is fierce, and the traditional catering model is gradually becoming saturated. As a novel catering model, sports dining bar has differentiated competitive advantages, which can attract consumers' attention and try, and bring new business opportunities for businessmen.

 More room for industry development 

Some regional governments have introduced a series of supportive policies in order to promote the integration and development of the sports and catering industries, which provides a favorable policy environment for the development of sports dining bars.

▲Elephant Art Case-Daru Cool Sports Dining Bar

In Shanghai, for example, the “Shanghai Food Business License and Record Management Implementation Measures”, which came into effect on May 10, 2024, eliminated the original subdivided business license for all secondary catalog licensing projects and adopted a broader division of the main business. This makes it easier to apply for a food business license for sports bars and bars that incorporate a variety of business models, without the need to follow the complex subdivision of business standards in the past to apply.

 More room for industry development 

First-tier cities are densely populated and have a large consumer base, providing ample sources of customers for sports dining bars. And the diversity of the population makes people of different ages, occupations and interests can become potential consumers of sports bars, with a wide range of market demand.

▲Elephant Art Case-Daru Cool Sports Dining Bar

In this case, Shanghai Darukoo Sports Bar is located in Shanghai, where various large-scale domestic and international sports events are often held, such as the International Marathon, Tennis Masters, Formula 1, etc. During the events, the sports bar becomes a popular place for sports fans to gather to watch and communicate with each other. During the events, the sports bar becomes a popular place for sports fans to gather to watch and communicate with each other, and the large number of spectators and tourists brought by the events brings considerable customer traffic and consumption demand for the sports bar.

In the future, Sports Dining Bar is expected to continue to expand its market in Shanghai, not only in the center of the city, but also in the suburbs and emerging business districts to meet the needs of more consumers.

▲Elephant Art Case-Daru Cool Sports Dining Bar

In addition, in the second and third-tier cities and some emerging markets, the development of sports bars is still in its infancy, and the market potential is huge. As people's awareness of sports bars continues to increase, sports bars are expected to develop in more regions in the future.

 TAROKO 

Daruko Sports Bar

The first store of 3000 square meters in Magic City is freshly launched.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The grand opening of TRK.Darukoo Sports Bar under the nationally renowned one-stop sports and entertainment chain brand Darukoo Sports was held on September 5, with the business model focusing on the operation concept of daytime curry and nighttime wine, combining live sports and electronic competitions as well as diversified fashionable activities, to create a gathering space with the theme of sports and leisure and microbrews, which is suitable for young people's socializing and business group building.

In terms of operational activities will be held every weekend activities, such as specialty cocktail activities, electric games broadcast, World Cup Super Cup and other series of tournament parties, so that the people of the Magic City in between sports and food, immersed in the comfort and pleasure of sports socializing.

▲Elephant Art Case-Daru Cool Sports Dining Bar

Morning Light to Midnight, Food, Sports and Craft Brews

A new chapter in urban life

Escape the hustle and bustle and find a place of tranquility

This is a haven where leisure and passion are intertwined.

Waiting for you to chill and restart your energized life.

{ Dining Bar Area }

 A dual experience for the face and the taste buds 

Chinese delicacies with western presentation

8 categories, nearly 50 dishes

A double experience for your face and taste buds

A bite of deliciousness to beat the taste of class

▲Elephant Art Case-Daru Cool Sports Dining Bar

The multiple giant discs in the dining bar area are modeled as if they were mysterious black holes in the universe, exuding a powerful attraction. With their unique shape and texture, they become the focus of the space, giving the dining bar area a deep and fantastic atmosphere.

▲Elephant Art Case-Daru Cool Sports Dining Bar

This design is not only visually impactful, but also triggers people's endless fantasies about the mysteries of the universe, bringing a unique visual feast to diners.

{ wine-drinking area }

 Let the emotions dissolve in the bubbles of microbrews 

The day's emotions melt away in the bubbles of a microbrew.

All the emotions of the day are dissolved in the bubbles of microbrews.

12 meters long wine cabinet

Filled with 30+ wines from all over the world

Craft Brews / Bartending / Coffee / Tea ......

There's always one that evokes your dopamine.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The top of the wine cooler uses multiple screens spliced together to create a visual focal point that is highly technological and practical. This design allows guests at each booth to easily watch all kinds of exciting matches from different angles, which greatly enhances the viewing experience for customers.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The dazzling gradient colors of the stage flow in the space, creating a fantastic visual effect and adding a strong sense of fashion and technology to the stage. The huge screen becomes the focal point of the whole stage under the reflection of the light bar.

{ sports area }

Just the right amount of light exercise 

Just the thing for a light workout after a meal and a drink!

Billiards, darts, archery, golf ......

▲Elephant Art Case-Daru Cool Sports Dining Bar

The giant arc ceiling modeling in the billiard area, like an elegant arc across the sky, gives the whole area a unique sense of space and three-dimensional sense. The luminous planets as decorative embellishments are like twinkling stars in the night sky, adding a mysterious and romantic atmosphere. These light-emitting planets seem to be the bright pearls in the universe, and the giant arc ceiling reflects each other, creating a fantasy and energetic environment.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The darts area is set against a backdrop of minimalist glowing lines, creating a simple and stylish atmosphere. The soft light emanating from the lines adds a unique charm to the darts competition.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The background color of the archery area is light and elegant, creating a peaceful atmosphere. The overall cleanliness and simplicity allows people to focus on the sport of archery and feel the pure joy of competition.

▲Elephant Art Case-Daru Cool Sports Dining Bar

Interactive golf game area is full of vibrant green color as the main theme. The green background is like a vast meadow, bringing a sense of freshness and nature.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The end-game area is set against the backdrop of the brand's red and blue-toned paintings, which are colorful and highly personalized. The collision of red and blue creates a vibrant and passionate atmosphere for players to immerse themselves in the exciting world of endgame.

▲Elephant Art Case-Daru Cool Sports Dining Bar

In addition, the sports area is equipped with arcade machines such as basketball machine, gun king, sniper, boxing machine, table field hockey, beer bumper and other fun pulling machines.

▲Elephant Art Case-Daru Cool Sports Dining Bar

The outdoor basketball area is dominated by eye-catching red color, and the floor stickers and wall panel decorations echo each other. The red color brings strong visual impact, stimulates sports energy and creates a warm atmosphere for basketball competition.

{VIP Box }

 Private Party Service 

VIP box of over 100 square meters

A collection of indoor golf, KTV, darts and other entertainment programs

Easy for business, party and group building

▲Elephant Art Case-Daru Cool Sports Dining Bar

The VIP room presents the ultimate in simplicity. A number of luminous strips of light are neatly arranged on the wall, as if they were a bright river of stars, elegantly spanning the entire space. This design element not only adds a sense of fashion and technology to the VIP room, but also creates a unique atmosphere of elegance and tranquility, allowing guests to enjoy a privileged experience.

Sports, Food and Drink in One

Darukoo Sports Bar

A new style of microbrewing and sports in the Magic City