A world first! The "Great Discovery" Science Park is about to occupy a new cultural and tourism high ground

Preface

Humanities and social sciences and natural sciences are the two wings of human civilization, driving human civilization to a higher level. Ordinary people enjoy the "instant iteration" results brought by natural sciences, but it is difficult for them to understand the background of those earth-shattering great inventions/discoveries, and it is even more difficult for them to touch upon those "complex concepts" and "difficult to understand principles" in natural sciences.

The significance of popular science enlightenment is particularly important. It can narrow the distance between the general public and natural science, plant the seeds of natural science in children, allow them to feel the magical power of natural science, "touch" abstract quantum entanglement, and observe the structure of the vast universe...

Study tours occupy a new height in cultural tourism

▲Conceptual image of the Great Discovery Project

Study tours that combine education and tourism focus more on fun. Through field visits, cultural experiences, and interactive participation, students can improve their knowledge and skills while having fun.

In the past decade, the study tour market has flourished with the active support of national policies. The government has introduced a series of measures, including providing financial subsidies, tax reductions and exemptions, to create a favorable policy environment for study tours.

At the same time, the implementation of the "double reduction" policy for compulsory education has provided an important opportunity for the growth of this market. The reduction of students' academic burden has made parents and schools pay more attention to the cultivation of students' all-round qualities, thus using study tours as an effective way to provide a comprehensive educational experience.

▲Image source: Internet

Data shows that the number of people participating in study tours reached 4.94 million in 2021, surpassing 4.8 million in 2019; and by 2022, this number exceeded 6 million, setting a record high.

In 2022, the General Office of the State Council issued the "14th Five-Year Plan for Tourism Development", which mentioned: Promote the development of research and study practice activities, create a number of research and study practice activity bases with rich research and study resources, sound curriculum systems, distinctive activities, and perfect safety measures, and provide necessary guarantees and support for organized research and study practice activities for primary and secondary school students.

▲Conceptual image of the Great Discovery Project

In 2023, with the tourism market boosted and recovering, the study tour market in first-tier cities showed a clear recovery trend. The government and cultural tourism departments actively participated in promoting the development of study tours by organizing meetings and activities. The scale of China's study tour market will exceed 225 billion yuan, nearly 1.5 times that of 2017.

As an emerging form of tourism, study tours are gaining warm welcome from the market and strong policy support, becoming an important force for the cultural and tourism industry to seize new heights.

Study tours have an unstable foundation

However, as the market becomes hot, various problems in the industry have also begun to emerge. Some study tours are overpriced and of low quality, with inconsistent products, lack of qualifications, and lack of safety guarantees. The study tour experience is highly homogenized, which makes parents and students come with high hopes but leave disappointed. "Travel" without "learning", "more travel and less "learning" have become the focus of criticism of study tours from all walks of life.

Study tours should be conducted in a proper way and with reason. As a new form of cultural and tourism integration, it is also a way for the education sector to expand practical education. Study tours carry positive expectations from society.

Where should we go in the future for research and study projects? ESAC believes that it is particularly important to break the homogeneity, be "unique" in the region, and make the content "unreplicable".

Targeting the research and study track, meeting market demand, and producing quality content, the Elephant Sculpture Art Company Science Theme Wax Museum's "Great Discovery" Science Park project concept came into being!

A world first! Great Discovery Science Park

▲Conceptual image of the Great Discovery Project

The "Great Discovery" Science Park is one of a series of themed wax museum projects launched by Grant Orient Wax Art.

The "Great Discovery" Science Park is a cultural and tourism experience project. The project is divided into three different sizes of product models: small, medium and large. It is a supporting facility for modern commercial complexes and large-scale cultural and tourism projects, or forms an independent leisure and tourism destination.

Development Purpose

Significance of project development

▲Conceptual image of the Great Discovery Project

A science museum that inherits great spirits and popularizes scientific knowledge.

From the perspective of cultural tourism industry:Develop and integrate scientific culture, and introduce excellent cultural and tourism products that are participatory, experiential, challenging, and informative.

Wax figure themed perspective:Develop themed wax museums with cultural connotations, themes, stories, innovation and uniqueness to enhance brand recognizability and gain differentiated competitive advantages.

Significance of the Theme for Scientists:With scientists as the main body, we will create a theme wax museum that integrates cultural tourism, popular science, study tour experience, parent-child interaction, and scientific experiments. It will be presented in a vivid and interesting way that modern young people like, allowing everyone to explore nature, life, environment, space, phenomena, etc., and gain something in the process of playing.

Project positioning

▲Conceptual image of the Great Discovery Project

Project size:The project is divided into three different specifications of product models: small (1000-2000 square meters), medium (2000-4000 square meters), and large (over 4000 square meters).

Target group:The main target customers are urban families, school studies, and young people who want to check in and experience; supplemented by unit team building and travel groups.

Sales channels:The main channels are new media and online e-commerce, with traditional travel agencies and ticket sales as supplementary channels.

▲Conceptual image of the Great Discovery Project

Project characterization:Guided by culture and dominated by experience, it emphasizes form and content, satisfies the curiosity of families and young people for knowledge, continuously produces new content through the operation of knowledge contests, and then connects people. It is a cultural and tourism project that is knowledgeable, interesting, and fresh, and a social cultural and tourism project.

Unique properties:Unique in the region, non-replicable content; combines knowledge, fun, and freshness; produces content such as lectures, knowledge contests, new book launches, and new product launches.

▲Conceptual image of the Great Discovery Project

Application scenarios:It can serve as a city’s iconic cultural and tourism project, a flagship commercial complex, an urban public supporting facility (science museum, gymnasium, library, art gallery, exhibition center, etc.), or a 4A or 5A tourist attraction.

Project vision

▲Conceptual image of the Great Discovery Project

Strive to create the most influential Chinese brand——The Great Discovery Science Park

A place that integrates the history of art and the history of science and technology, a collision of sensibility and rationality... Inheriting the scientists' spirit of concentration, truth-seeking, innovation, and contribution, scientific research is discovery and exploration, attracting countless truth-seekers. ESAC givies science the wings of fantasy, creating a more brilliant scientist spirit in the new era.

▲Conceptual image of the Great Discovery Project

Wax Figures and Decorative Arts:Introduce dynamic wax figures and art installations to create a space that combines art appreciation, science popularization and study tour experiences.

Project empowerment:Innovative cultural and tourism experiences can empower cultural and tourism industries such as children's playgrounds, science museums, and commercial entities.

C-end experience:Provide tourists with new cultural and tourism interactive experiences and cultural innovation products to drive fan consumption.

Beyond and cross-border:Based on the cultural connotation, cross-border flash theme shows, trendy blind box cultural and creative products, coffee and light meals can be held.

▲Conceptual image of the Great Discovery Project

Traffic diversion and new media interaction:On site, wax figure unveilings and festival events were held, and Douyin and Kuaishou new media cloud science classes were opened. On the Internet, super topics such as wax figure characters were opened to spark topics.

Service guarantee:The professional team can provide theme customization, operation services, original protection, content and other services.

Theme story line

Significance of project development

The "Great Discovery" Science Park designed by ESAC includes three functional sections: lobby service center, coffee and book bar, and sales area, as well as ten themed areas. With the theme story as the moving line and starting from the scientist's theme vision, the park realizes the comprehensive immersive experience of "humanities + technology" through the organic combination of wax figures, character stories and scientific principles.

Step into great discoveries and start a journey of wisdom.

Brilliant China

The innovative scientific and technological achievements and wisdom of ancient China.

▲Conceptual image of the Great Discovery Project

Renaissance

A period of scientific and artistic revolution. Gathering the world's top minds at that time, "walking together and communicating deeply" with them, I believe we are one step closer to excellence.

▲Conceptual image of the Great Discovery Project

A cross-century dialogue

The technological explosion spanning two centuries has seen a hundred schools of thought contend and a hundred flowers bloom in astronomy, geography, biology, medicine, physics and manufacturing.

▲Conceptual image of the Great Discovery Project

Surreal theme

With Darwin's origin of species as the background, a biodiverse jungle tribe is built, ESAC combined with coffee, reading area and other functions to create a quiet and aerobic activity space.

▲Conceptual image of the Great Discovery Project

Experience the Sky Tour

Everyone has a dream of going to space. Here you can experience space flight and explore the universe.

▲Conceptual image of the Great Discovery Project

Great Discovery in Life

Electric lights, telephones, refrigerators and air conditioners...these great inventors have changed the way we live.

▲Conceptual image of the Great Discovery Project

Dream of enjoying the cool under the wheat

It is Mr. Yuan’s dream to enjoy the shade under the rice plants, inherit his spirit of innovation and perseverance, and shine his own light in a seemingly ordinary job.

▲Reference picture of the Great Discovery Project

Grant Orient Wax Art focuses on the creation of wax figures and wax museum projects. Our goal is to provide investors with a new profit model to guide the leisure consumption economy.

Currently, the "Great Discovery" Science Park is in the project concept planning stage. If you are interested in the project or would like to cooperate, please contact the project manager: 18024817006.