Reinventing Style | 5000 square meters of multi-faceted and playful space, creating a surreal parallel universe

For pleasure.

In the center of the bustling city, there is such a place that always unleashes endless fun.

01

EXPLANATI ON

Initial

Project

When the diversified functional space meets the surreal conception of the universe, 5000 square meters of collocation space, unified theme, a variety of imagination, 4FUN reshape the new fashion of trendy play!

The 『4FUN』 project is located in Kunshan City, Jiangsu Province, which is strategically located in the southeast of Jiangsu Province, between Shanghai and Suzhou, and is an important node of the Yangtze River Delta Economic Circle. The city has a well-developed economy and is nationally recognized as a strong industrial city and an open economic highland. 2023, the annual GDP of 514,060,000,000 Yuan was completed, and the total economic output was among the highest among county-level cities in the country.

▲  Image Source Web

In the bustling city, people are busy with work and study, and they long for happiness, innovation and endless fun. Leisure and entertainment are the relaxants in the tense rhythm of life, which is also the original intention of 4FUN's establishment.

▲  4FUN project landing real shot

Starting from the brand definition, 4FUN incorporates a four-dimensional brand matrix of food, fashion, fantasy and fun, corresponding to four functional modules - bar area, billiard area, VR experience area and digital sports area.

▲  4FUN Space Functional Planning

“What kind of clothes should be given to 4FUN” was the question that the planning designer had been considering at the beginning of the design. After fully communicating with Party A (Yuanyu Technology), a new business model was agreed upon, and the project's combination of forms and business model were different from the existing digital sports and trendy playgrounds.

Business model + market differentiation + grafting of brand and space + empowerment of IP image, this new business model is destined to combine rich trendy experiences.

▲  4FUN project landing real shot

The 4FUN program is based on a one-ticket model, with the majority of the program based on entertaining experiences, defining each board to be the ultimate experience. The purpose of the one-ticket system is to increase bargaining power, but the designers believe that individual panels with quality and experience can be operated entirely separately or jointly, thus creating more possibilities.

▲  4FUN project landing real shot

Under the topic of AI intelligence, spaceflight, artificial intelligence, universe exploration, which is always exploring the era, the designer creates a parallel universe concept for 4FUN. Each parallel universe has six energy crystals to maintain the balance of energy, digital sports area, VR experience area, bar area, billiard area, which are relatively independent and happen to be connected with each other.

02

EXPLANATI ON

Open

Explore

Digital Motion Zone - Artificial Intelligence Universe

The Digital Sports Zone is the Artificial Intelligence Universe, in which all sports are presented in an AR intelligent program, and those who enter this universe will become sports masters.

▲  4FUN project landing real shot

The whole area is created in cyberpunk style as the leading atmosphere of the space. Warm red and cool blue are two warm and cold colors that collide passionately in the venue, with unique light boxes and dynamic light strips, adding a unique otherworldly charm to the whole space.

The venue is set up with 28 types of experience projects: 5D track theater, simulated golf, basketball master, digital soccer arena, sports cube, laser matrix, dynamic cycling, bowling, squash darts, super sparring ball, boxing electronic sports arena, competitive table tennis, digital darts, digital archery, battlefield elite live-fire, simulation of tennis, Flying Saucer Shooting, Olympic Shooting, simulation of boating.

▲  4FUN project landing real shot

PC Games, PS5, Horse Racing, Airships, Joy Ranges, Tinsmith Ranges, Ace Flight, KOF Fighting Machines.

▲  4FUN project landing real shot

The capsule rest pods are set in the corner of the venue, making full use of the space while adding a unique touch to this corner.

▲  4FUN project landing real shot

The Capsule Lounge is designed to combine the Switch with the capsule to create a unique experience. The enclosure and comfort of the capsule provides a quiet retreat, while the Switch's gaming capabilities energize the space with unlimited entertainment.

VR Zone - Virtual Universe

The VR experience area is the Virtual Universe, a code-formed space surrounded by space where a web of light is interwoven into the boundaries of the game, transporting the experience to a secondary world.

▲  4FUN project landing real shot

The whole space is based on deep black color, using luminous light strips and unique light boxes to create lighting and atmosphere. The light strips are like dynamic ribbons of light, weaving in and out of the darkness, outlining the contours of the space.

Bar Area - Meteorite Universe

The bar area is the Meteorite Universe. The bar counter appears in the form of an interstellar craft that lands in the Meteorite Universe, where time-traveling passengers gather to land on the first station of the parallel universe and recharge their energy while soaking up the musical atmosphere.

▲  4FUN project landing real shot

The ceiling is decorated with meteorite shape, smooth arc shape and giant light box, which complement each other and inject a strong sense of technology into the space.

▲  4FUN project landing real shot

The meteorite shape seems to be a mysterious substance from the depths of the universe, while the arc shape adds to the dynamism of the space with its smooth lines, and the giant light box illuminates the whole space like a bright star, making the sense of science and technology bloom in every detail.

▲  4FUN project landing real shot

The perfect recipe of music and drinks, injecting infinite fun into the ordinary life. The stage area is designed with a round ceiling and focused spotlights, and the arc-shaped oversized screen is the finishing touch to the atmosphere.

▲  4FUN project landing real shot

Bar area as a one-ticket system within the project to distill the essence of the section, set in the foreground to do the secondary consumption of the project. It covers LIVE HOUSE+PARTY room, bands, events, light music, catering and other functions.

▲  4FUN project landing real shot

The KTV box is based on metallic texture with the warm atmosphere of red/yellow color lighting. The extensive use of metal color and material not only enhances the sense of class in the space, but also gives the whole room a bright sense of color and luster. The cold texture of the metal skillfully balances the passion of the light, realizing a perfect blend of cold and heat, creating a harmonious and unique atmosphere.

Billiard Area - Athletic Universe

The billiard area is the competitive universe, the whole space is an arena, with metallic texture and metal mesh as the enclosure around the space to reinforce the immersive atmosphere.

▲  4FUN project landing real shot

Each pool table is equipped with individual lighting fixtures on top to ensure that visitors have sufficient and even light when using the table.

▲  4FUN project landing real shot

A boardroom is located adjacent to the billiards area, increasing the content of the venue's options and enriching competitive entertainment.

▲  4FUN project landing real shot

The separate chess and cards space gives visitors full privacy so that they can enjoy the fun of playing without outside interference.

 An integrated space with diversified businesses

Toward the theme of parallel universe

Unified theme multiple imaginations

Reinventing the new trend of trendy play