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PLAYER ONE | A science fiction film theme, a multi-format trendy play space landed in Cambodia, and a time-space adventure is about to begin

2024-10-17

Cambodia Innovates In Tourism

Cambodia innovates tourism development

# Learn about Cambodia

The Kingdom of Cambodia, referred to as Cambodia, is located in the Indochina Peninsula. It has a land area of 180,000 square kilometers and a population of 16 million.

▲Picture source: Internet

Cambodia's economic industries are mainly divided into three categories: agriculture, industry (mainly textile and garment industry and construction industry) and service industry (mainly tourism industry).

As relevant measures and plans to promote economic development continue to be introduced, Cambodia's economic growth momentum is obvious, and exports from the service industry and non-garment manufacturing industry will become the main driving force for economic growth.

▲Picture source: Internet

# Main advantages of Cambodia's investment environment

In recent years, more and more domestic enterprises have focused their investment on Cambodia. There are more than 1,000 Chinese enterprises investing in Cambodia, with a cumulative investment of more than 10 billion US dollars. So, what is the charm of Cambodia that attracts so many enterprises to invest? The following points are summarized:

▲Picture source: Internet

(1) Strategic advantage: Cambodia has an important strategic advantage in terms of geographical location. As a key node of the eastern route of the "Belt and Road" and the "Pan-Asia Railway", as well as a core position in ASEAN, Cambodia will enjoy more convenient economic and trade exchanges.

(2) No foreign exchange control: Cambodia has no foreign exchange control. The inflow and outflow of funds are extremely free, and taxes are relatively low. There is no personal income tax, and all personal income belongs to the individual.

(3) Accelerated urbanization: Every year, 16.2% of Cambodia’s population leaves rural areas to seek jobs in cities. A large number of rural young people and returned overseas students who come to Phnom Penh to seek opportunities need to settle down in the city, which leads to an increase in housing demand and a gradual increase in local purchasing power.

▲Picture source: Internet

(4) Abundant labor resources and demographic dividend: Young people under the age of 34 in Cambodia account for 70% of the total population, and the population structure presents a perfect "positive pyramid". Young countries are more likely to unleash their potential in terms of purchasing power, consumption power and productivity, which allows investors to take advantage of the demographic dividend, reduce production costs and improve competitiveness.

# Cambodia innovates tourism development

Tourism is an important pillar supporting Cambodia's economic growth. In 2023, the Ministry of Industry, Science and Innovation of Cambodia and the National Science, Technology and Innovation Committee jointly launched the "Tourism Technology Roadmap", aiming to accelerate the development of Cambodia's tourism industry through the use of sustainable technological innovations.

According to the Tourism Technology Roadmap, Cambodia will prioritize the development of eight strategic tourism products and services: smart experience, ecotourism, integrated transportation, digital transactions and communications, tourism safety services, digital marketing, tourism research and innovation, and destination management.

▲Picture source: Internet

Science And Technology, IP, Sports, Lead The Wind

Technology + IP + Sports, Leading the Trend

The Cambodian government has put forward innovative requirements for the tourism industry, which means that traditional entertainment will face upgrades, and technology and intelligence are the future development direction.

Taking advantage of the momentum and taking advantage of the wind, the new entertainment project of "technology + IP + sports", "PLAYER ONE" is about to land in Cambodia and lead the local entertainment trend.

▲Elephant Art Project Design Rendering - Door Head

# Travel through time and space to explore science fiction movies

The project is based on the concept of movie travel and designed a teleportation device called "Wheel of Time and Space"People can travel through different movie scenes through the wheel of time and space, thereby extending multiple business spaces with movie-like fantasy feelings.

▲Schematic diagram of the design concept of the Grand Orient Wax Art

The venue draws on the futuristic red, blue and black high-end color scheme from science fiction movies as the color tone of the venue, and uses a collision of warm and cool tones of flaming red and ice blue.

Combining the popular metal materials and some light-transmitting materials in recent years, and displaying them in coordination with lighting, the design is carried out with a simple yet futuristic visual experience, highlighting the advanced perspective of the new trendy play space at this stage.

▲The design rendering of Grand Orient Wax Art -Service Desk

▲The design rendering of Grand Orient Wax Art - Water Bar

The whole creation combined with the presentation of the concept theme makes people seem to step into a strange movie shuttle, put aside all worries in the space, and pick up the original intention of loving to play.

# Cool IP enhances the situational experience

▲The design rendering of Grand Orient Wax Art-Brand LOGO

The brand has designed three major IP characters around the theme of time-space adventure: the trendy and cool cat-shaped robot PACE, the camera robot CUBE, and the floating spaceship-shaped NOVA. Each IP has a distinct personality and plays a different role in the team.

▲The design rendering of Grand Orient Wax Art-IP Character

In order to enrich the soul of the IP character, unify the style of space design, and plan a dramatic background story for the space:

In the depths of the universe, time and space are suddenly torn apart, and the virtual movie world and the real world intertwine and overlap. The wheel of time and space used to stabilize the rotation of the universe's time and space is sensed, and a call is issued to time and space adventurers from all over the world to repair the time and space rifts and stabilize time and space. The time and space adventure is about to begin.

▲The design rendering of Grand Orient Wax Art - Peripheral Applications

In order to enhance the sense of experience of the situation in the space, IP is applied to the design and decoration of the entire venue, as well as to peripheral items such as work clothes, work badges, umbrellas, membership cards, water badges, key chains, bags, mouse pads, bracelets, game coins, etc.

3000㎡ Immersive Tide Play Entertainment

3000㎡ immersive entertainment

The 3,000-square-meter "Cambodia PLAYER ONE" is a two-story entertainment space that integrates trendy gifts, trendy video games, smart shooting, happy bumper cars, retro roller skating, billiards + bar, party boxes and other business formats to create a new landmark for indoor entertainment in Cambodia.