Visual Identity Design for BIONOVA Family Entertainment Center Project

Reinterpreting Classic Stories, Conveying Brand Value Propositions In the "BIONOVA Brand VI Design," we reinterpreted the classic story of the Tortoise and the Hare. We wrote a story for the brand with positive educational significance:

The brand's value proposition: Perhaps the process is much more important than the result. Only on the basis of unity and cooperation, helping each other and moving forward together, can we achieve greater success.

Visual Extension Applications, Enhancing the Theme Under the background of the brand story, the brand logo is designed by combining elements related to space and business formats. Based on the brand text, illuminated dots are added to enhance visual harmony, and elements such as interstellar trajectories and planets are incorporated to echo the space setting of the story, increasing the sense of visual immersion.

The designers selected four main colors as standard colors to enhance the brand's visual appeal. Purple represents luxury and creativity, helping to shape a high-end and innovative brand image.

Colors can evoke emotional responses. Blue is usually associated with trust, loyalty, and stability, helping to build consumer trust in the brand. Orange symbolizes vitality and enthusiasm. Cyan symbolizes growth, harmony, and freshness, helping the brand establish a fresh, technological feel.

For venue signage, to ensure consistency with the brand image, brand standard colors and fonts are combined to create easily identifiable signs and markers.

In brand application promotional materials, standard colors are used as poster backgrounds or highlight colors for important information to attract audience attention. Auxiliary colors are used to distinguish different levels of information, such as titles, subtitles, and body text. Color combinations are used to convey the brand's emotions and atmosphere, enhancing emotional connections with the target audience.

By maintaining consistency with the brand theme style on employee items, it enhances employees' sense of identification and belonging to the brand. IP and auxiliary colors are used on work badges, notebooks, business cards, and other items to reflect the brand's attention to detail.

Considering that membership cards and peripheral gifts are important touchpoints for brand-consumer interaction, using VI elements can enhance consumer loyalty and sense of belonging to the brand. At the same time, membership cards and peripheral gifts can serve as mobile advertisements during customer use, helping to spread brand information in different settings.

Tension in Space Visual Identity A complete brand VI system plays a crucial role in spatial design and decoration. VI application in spatial design makes the space more characteristic of the brand and creates a stronger atmosphere.

In designing the environment for the "Nanjing BIONOVA Family Entertainment Center," designers used IP characters, planets, metallic elements, and other elements to create a fantastic visual theme of planetary competition, with the premise of creating a space-like atmosphere.

The application of VI in the space creates strong visual tension, not only enhancing the brand image but also increasing the attractiveness and memorability of the space, allowing visitors to gain a richer and more profound experience in the space.