Sports hubs featuring trampoline parks, climbing walls, immersive digital sports, and family entertainment spaces have become top-tier investments in commercial complexes and tourism sectors. However, novice investors frequently fall into a fatal trap: rushing into construction and equipment procurement without a professional master plan, viewing design as an optional expense.

This rush leads to severe budget overruns, compliance risks, poor spatial utilization, and low customer traffic. In reality, professional spatial planning is not just about drawing pictures; it is the fundamental logic for risk reduction, cost control, and building sustainable ROI.

In today’s cultural tourism and family entertainment market, many park investors face the same dilemma: millions invested in high-end equipment and exquisite scene decoration, yet struggling with low customer retention and repeat visits.

The core issue lies in the lack of an operational IP engine. Many park operators view IP as mere "visual decoration" rather than a "commercial driver". As an experienced full-service design and manufacturing team, ESAC breaks down how to choose the right IP route and leverage custom design to maximize Return on Investment (ROI) and customer lifetime value.

The global attractions industry is undergoing a paradigm shift. Today’s consumers no longer look for simple amusement equipment; they demand immersive social hubs. As a prime showcase of this evolution, KPFUN Super Party has officially opened its doors in Shenzhen, China, instantly becoming a new mega landmark in the Greater Bay Area.

Spanning an incredible 20,000+ ㎡ across a dual-level ocean-view space, KPFUN integrates over 100 amusement attractions—ranging from a matrix slide park and neon indoor go-kart tracks to live-action tactical arenas and digital sports zones. Behind this multi-million-dollar entertainment destination is ESAC, acting as the exclusive partner delivering the full turnkey FEC solution, encompassing Brand VI Design, Immersive Spatial Design, and High-End Custom Product Manufacturing.

See how playground and arcade design can support family visits, youth socializing, flexible operations, and easier maintenance.

In this time and space, because of the existence of "movie shuttle", people travel through different movie scenes through the transmission device "Wheel of Time and Space", looking for their own adventures and lost happiness.

INTRODUCTION

Research in the Journal of Creativity Studies has shown that encouraging children to engage in imaginative play enhances their creativity.

Stories from the Universe

On the futuristic planet BIONOVA, there is a great race of the tortoise and the hare going on. This race is different from the past, it is in space. The rules of the race are that the tortoise and the hare each take a spaceship and circle the planet in space to see who reaches the finish line first. The contestants have to go through interstellar tunnels, cross meteor belts and dodge space storms to reach the finish line.

A pixel is a small square that has a well-defined position and an assigned colour value that determines the presentation of an image.

-- What is a pixel?

Grand Orient Wax Art, as a famous professional design organisation in China, was invited to participate in the salon activity of ‘Gathering Momentum - Planning for the Future - Intellectual Property Creates the Future’ held by Zhongshan Cultural Industry Promotion Association. Chairman Liu Zhen led a number of colleagues from marketing, design and branding to attend the event.

That's life. About everything in life.Either it will win a full house or it will remain silent.The only thing that will always be above all else is emotion.-- Xu Zhimo