The design of the park service desk determines the experience

Where is the service desk usually located?

The location of the service desk should take into account functionality, safety and convenience to ensure the smooth operation of the amusement park and the comfortable experience of customers. In terms of layout, it is divided into single-side layout and central layout.

One-sided layout

The service desk is located on both sides of the space, so that customers can see the service desk as soon as they enter, leaving an area for customers to wait in line, and it is also convenient for staff to receive and provide information. In terms of design, you can attract customers' attention through logos, colors or unique shapes.

▲The case of ESAC  - Wuhai LEDODO Project

▲Service desk location diagram

Centered layout

The service desk designed by ESAC is located in the middle of the first visual field after entering the amusement space, which has the advantages of visual shock, prominent theme and strong theme atmosphere.

▲The case of ESAC -Beijing Bubble Mart Continental Style Project

▲Service desk location diagram

What functions should a service desk have?

Reception and consultation

The service desk of playground should have reception and consulting service functions to facilitate customers to inquire about amusement games, purchase tickets, store items, etc.

▲The case of ESAC - Dongguan Manleni Castle Kingdom

Promotional display

The service desk of amusement park is a large "advertising space" that generally incorporates brand logos, slogans and other elements into the service desk design to increase brand recognition. In addition, it can also display the park event information, discount packages, etc.

▲The case of ESAC - Jinan Hi-Bay World Project

Staff Office

The amusement park's service desk can be set up as an office area for front desk staff to handle daily ticket sales, cancellations, exchanges, etc. The service desk is equipped with necessary computers, fee card machines and other technical equipment about amusement park.

▲The case of ESAC - Zhongshan Hi-Bay World Project

Storage function

The service desk should have sufficient storage space for documents, office supplies, activity materials, first aid supplies, disinfection supplies, etc.

▲The case of ESAC  - Beijing FANG FANG MONKEY Project

Gift redemption function

Some indoor playdround service counters may have a back cabinet or a gift display cabinet, which can be used to display gifts and handle customers' gift redemption needs. When designing, pay attention to leaving enough storage space and conducting effective inventory management.

▲The case of ESAC - Cambodia PLAYER ONE Project

What are the design styles of the service desk?

Modern minimalist style

ESAC design adopts a modern minimalist style, with simple lines and shapes, combined with different space colors and lights, to create a high-end and profound atmosphere.

▲The case of ESAC - Kunshan 4FUN Project

Distinctive theme style

According to the theme of the amusement park, a service desk shape that is consistent with the theme is created, such as the underwater world, tropical rainforest, space universe, time and space train, etc. Generally, it has the advantages of being eye-catching and having a strong sense of theme.

▲The case of ESAC  - Jinan Xingyu Longxitai Project

▲The case of ESAC  - Handan Tropical Rainforest Project

Common service desk and back cabinet size reference

The size design needs to be based on the best visual angle of the human body. Some recommended sizes are as follows:

▲Service desk dimensions

●Employee service corridor size: 1200mm-1600mm

●Service desk height: 800mm-1000mm

●Service counter size: 600mm-800mm

●Customer shelf size: 150mm

●100mm foot space is reserved at the bottom of the service counter for customers

*The above dimensions are subject to the actual project conditions

▲Service desk dimensions

● Floor cabinet height: 600mm-800mm

● Showcase height: 400mm or more, convenient for displaying gifts

● Display cabinet depth: 400mm-600mm

*The above dimensions are subject to the actual project conditions

The above data is for reference only. The specific size needs to be considered comprehensively based on the site area, nature of the park, etc.

What materials are the service desk made of?

The materials used to make service counters of playzone are basically divided into marble, paint and plate, etc. Marble is divided into natural and artificial, and its texture and price will also be different.

▲The case of ESAC  - Actual shot of Beijing PIXEL CITY project

The base material of the paint-coated reception desk is a medium-density board with an environmentally friendly paint sprayed on the surface. It is repeatedly baked in the paint-coating room. After forming, the reception desk is bright and smooth. The board-type reception desk. Its material is the environmentally friendly board with national E1 grade or above, which is the best. It is often used in combination with steel brackets. It has various styles and simplified structure.

▲The case of ESAC  - Shenzhen Ali Dream Castle Project

Amusement parks of different natures have different theme styles. The use of materials needs to be combined with style, cost, craftsmanship and other factors to select suitable materials to serve the park and improve its quality.

A well-designed service desk

Able to improve the overall customer experience in details

Let every trip leave a good memory