What kind of magic

What is the magic that can make parents and children fall

excited enough to dart in and out?

What kind of temptation is hidden behind those impatient figures? It turned out that the destination they were longing for was Modoki Children's Kingdom.

As a popular destination for parents and children, Modocchi Children's Kingdom has even restricted the flow of visitors several times.

Could it be the heroic Nezha's presence in the park that caused the crowd to go crazy?

Not really. There are no mythical heroes descending here, but there is a charm that is even more fascinating than the myths. Let every step into the size of the friends are intoxicated, really make people willing to go crazy for it!

Heavy investment must have a big return?

Since its opening on January 21, Modocchi Children's Kingdom has quickly become the focus of the popularity of the park during the Spring Festival holidays, weekends and other times, the park remains high and lively.

Due to the excessive traffic, in order to protect the playing experience and safety of every visitor, the site had to take measures to limit the flow, even so, it has not reduced the love and enthusiasm for the Modocchi Children's Kingdom.

Behind this, heavy investment credit, but its fire by no means only rely on the “ money ” so simple.

Nowadays, the parent-child economy is hot, China's children's consumer market is huge, and more than 80% of families have a high proportion of child-related expenses. Parents are focusing more and more on children's experiential consumption, and are willing to invest more for their children's happy growth.

Modoki Children's Kingdom is located in Zhengzhou Yongwei Wooden Color Shopping Park, with huge potential for family consumption in the surrounding area. It is a large indoor space of 6,000 square meters, covering more than forty themed functional areas, ranging from indoor rock-climbing, trampolines to caves, and so on.

This ultimate creation of parent-child play scenes precisely meets the needs of parents and children for a high-quality parent-child companion space. Children can release their nature to the fullest here, and parents can enjoy their leisure time and are willing to pay for it.

As early as before the Spring Festival, Huang Yongwu, Deputy General Manager of Elephant Sculpture Art Co,.(ESAC), interviewed Wang Yuan, the manager of Modoci, with the question of “ Dare to bet heavily even if the economy is poor ” , and now the manager's phrase “ the strongest is always stronger ” has been verified.

II

Protecting Children's Growth

Reinventing the children's play experience

The slogan “ Imagination is superpower ” explains the value that Modocchi wants to convey.

▲ The ESAC's Case - Modoki Children's Kingdom

Starting from children's perspective, the Elephant Sculpture Art Co,.(ESAC)design team has made a brand new creative design in this case: breaking through the symbolic definition and rigid boundaries of adults on children's world, and using geometric forms to directly hit the children's most playful physical and visual experience, to build a world that belongs to children's hearts and allows their imagination to run wild.

▲ The ESAC's Case - Modoki Children's Kingdom

Reinventing the look and giving play to the imagination, the Elephant Art designer team embeds 40% Memphis deconstruction + 40% paradoxical space + 20% animal-themed installations, using abstraction, inversion, scaling, reorganization, stacking and other design techniques to transform the elements of life, nature, and animals into a spatial and visual design language, and to make a rich combination of colors and materials as well.

Rebel against the traditional design of Memphis, a large number of geometric patterns, circles, squares, triangles and their combinations of deformation, to create exaggerated shapes, to bring a novel atmosphere to the space.

▲ The ESAC's Case - Modoki Children's Kingdom

The animal themed installation takes imagination as the starting point, and uses different design techniques to transform the animal and plant elements into Modoki's unique design language, and then combines it with dynamic installation art to present in the space.

▲ The ESAC’s Case - Modoki Children's Kingdom

Incorporating numerous animal and plant monomorphic shapes into the space, it breaks through the traditional constraints, crosses the boundaries of species and functions, and gives the space more visual imagination with unique design ideas.

III

Layout of online social media

Multi-matrix to expand the brand's voice

In today's digital era, brand marketing has entered the “ age of the individual ” , and social media platforms have become an important position for brand promotion. Moody's Children's Kingdom understands this, and since the construction stage of the project, it has set up brand official numbers, brand sub-accounts and IP numbers of the main manager on social media platforms such as Jittery Voice and Xiaohongshu, to record the construction process of the park from scratch in a comprehensive way, and to show the audience the degree of its dedication.

Through these platforms, details such as the brand's insistence on choosing environmentally friendly and non-toxic premium materials, the personal involvement of the lead manager in the commissioning of the equipment, and the three times of deformaldehyde removal work prior to the opening of the park were presented to the audience, allowing parents to have a more intuitive understanding of and trust in the safety and quality of the park.

In addition, synchronize the pre-opening publicity nodes, put local Darren and group-buying platform advertising, with Darren's traffic and fan base, accurate reach the target customer groups.

IV

Service is king

Both listen to advice, but also dare to limit the flow of traffic

In the service industry, it is crucial to be able to listen to guests' feedback, and Modoki Children's Kingdom is a typical representative in this regard. The main manager not only personally asks parents' opinions on the spot, but also reads and feeds back fans' messages by heart on major social media platforms, and gives timely feedback on the Jitterbug and Xiaohongshu platforms. This positive attitude of interacting with customers makes parents feel the brand's attention and respect for them.

For example, many fans left comments suggesting that the closing time for deep cleaning, which was originally scheduled for Friday morning, should be changed to Monday morning, and after listening to the comments, the brand really changed the cleaning time. This change not only reflects the brand's concern for parents' needs, but also demonstrates its ability to flexibly adjust its operational strategy.

In addition, considering the warm atmosphere of the site and in order to guarantee the service experience of the visitors, Modoki Children's Kingdom did not choose to let people in without any restriction on ticket sales. When about 1,260 shoe lockers are full of shoes, corresponding to about 1,200 to 1,300 people present, the site will take measures to control the number of people  entering.

At the same time, it is the fastest way to shelve the real-time foot traffic situation of the small program to avoid parents to pounce. Although this kind of flow restriction may reduce some short-term revenue, in the long run, it is an effective means to enhance customer satisfaction and loyalty.

The popularity of Modoki Children's Kingdom is not by chance, it is the result of a combination of factors, such as heavy investment, high value, rich programs, attentiveness of the main manager, child-oriented design and precise marketing.

In the highly competitive parent-child amusement market, it provides valuable reference experience for other practitioners. Of course, successful models are not static, with the changes in the market and the upgrading of consumer demand, Modoki Children's Kingdom will need to continue to innovate and optimize in order to maintain its leading position.

So, what do you think about Modoki Children's Kingdom? Welcome to leave a message in the comment area to discuss.