Chao Ran World Family Entertaiment Center

Project Name: Chao Ran World Family Entertaiment Center

Project Location: China

Project area: 5000 square metres

Project Service: space design + vis system

Cool VIS Design:Super Brainwashing High Standardization, Maintaining Visual Unity Across Multiple Business Formats

Super Fun Playground is a 5000㎡ digital technology-themed trendy sports district. Based on innovative digital technology, it integrates trendy play, light dining, technology, digital sports, interactive art, metaverse gaming spaces, and more, leading a new direction in trends and bringing visitors a brand-new sports experience.

The VIS design strategy not only improves brand recognition across different media and environments but also enhances consumer awareness and trust through consistent visual presentation. It also provides the brand with flexibility to adapt to market changes and brand development needs.

As a multi-format, multi-label combined brand, "Super Fun Playground" emphasizes standardized unity in VIS design. The focus on these two key aspects makes the brand stand out in terms of recognition and creative presentation.

High standardization is first reflected in the brand's logo. Based on multi-format combination scenarios, logos of the same style but multiple types are designed to achieve logo standardization and enhance brand recognition. The four main business formats are Super Fun Center (digital sports), Fun Time Space (gaming center), Lucky Capsule (doll tribe), and Fun Castle (children's playground).

As a digital technology trendy sports-themed district, Super Fun Playground uses futuristic ice blue as its main color, with high-saturation and visually impactful magenta as an auxiliary color, symbolizing vitality, passion, courage, and fearlessness.

IP mascots, as important characters driving the story development, are key to the brand's visual expression. Based on different audience preferences and scene characteristics, three panda-based IP images have been created.

The basic trendy version of Ran Ran is designed with elements like speed running shoes, energy headphones, and power gloves, featuring ice blue and magenta colors.

The cyber robot version of Ran Ran has VR smart glasses, speed combat boots, and powerful mechanical arms, with ice blue and gray as color features, presenting a tech-savvy cyberpunk style with cool attributes.

The Fun Baby version has a wisdom hat, fun boots, voice-changing bow tie, and a treasure bag, using purple and ice blue as color features, giving a friendly and cute feeling.

Mascots can be used in multiple scenarios and can be extended to IP patterns, emoji designs, etc., enriching the expression of IP applications.